Associate Director, Omnichannel Advanced Analytics

Legend Biotech US•Bridgewater, NJ

4h•$193,629 - $254,137•Hybrid

About The Position

Legend Biotech is seeking an Associate Director, Omnichannel Advanced Analytics as part of the Insights & Analytics team based in Bridgewater, NJ. The Associate Director (AD), Omnichannel Advanced Analytics, is a senior analytics leader responsible for driving insight generation and performance measurement across non‑personal promotion (NPP) and omnichannel engagement. This role builds a rigorous, scalable understanding of which digital and non‑personal tactics work, for whom, and why—enabling data‑driven optimization of channel strategy, content, orchestration, and investment across the customer journey. The AD partners closely with Commercial, Marketing, Field Operations, and IT to translate complex data into actionable insights, influence strategic decision‑making, and embed advanced analytics into omnichannel planning and execution. This role also provides people leadership and thought leadership within the broader Insights & Analytics organization.

Requirements

Master’s degree (preferred) or bachelor’s degree in business, Analytics, Economics, Data Science, or related field; advanced degree preferred.
8–12+ years of experience in pharmaceutical or life sciences analytics, with strong focus on omnichannel, digital, and non‑personal promotion (NPP) measurement.
Demonstrated experience at the Associate Director or equivalent level, owning analytics products, dashboards, or performance frameworks used by senior leadership and commercial teams.
Proven expertise in omnichannel and digital engagement analytics, including email, web, media, virtual programs, CRM‑triggered digital, and cross‑channel orchestration.
Strong understanding of omnichannel measurement and optimization approaches, including segmentation, engagement and response modeling, journey analytics, and channel effectiveness assessment.
Deep knowledge of commercial pharmaceutical data (sales, claims, CRM, engagement, media, market research) and KPI frameworks.
Strong leadership and communication skills, with the ability to translate complex analyses into clear, decision‑ready insights for executive audiences.
Proven cross‑functional collaborator with experience partnering closely with Commercial, Marketing, Digital, Sales Operations, IT, and Data Engineering.
Experience enabling AI‑ and advanced‑analytics outputs (e.g., segmentation, propensity scores, next‑best‑action) through reporting and insight tools, in partnership with Advanced Analytics teams.
Demonstrated ability to automate reporting, scale self‑service analytics, and improve speed‑to‑insight while maintaining data quality and governance.

Responsibilities

Own and evolve the omnichannel analytics roadmap for NPP, including measurement frameworks, KPI definitions, test‑and‑learn approaches, and standardized performance readouts aligned to brand and marketing decision cycles.
Establish clear success metrics and accountability for non‑personal and digital engagement, ensuring consistency across brands, channels, and customer segments.
Serve as the subject‑matter expert on omnichannel and NPP measurement, advising senior Commercial and Marketing leaders on performance interpretation and optimization opportunities.
Quantify the effectiveness and impact of NPP tactics, including but not limited to email, web journeys, paid media, webinars/virtual programs, rep‑triggered digital, and other non‑personal touchpoints.
Assess channel contribution and interaction effects across the customer journey, supporting smarter investment allocation and engagement sequencing.
Design and execute test‑and‑learn initiatives to evaluate new tactics, content strategies, and orchestration approaches.
Develop and operationalize advanced analytic assets that enable smarter, more personalized engagement, including: Customer segmentation and audience prioritization models, Response and propensity models (e.g., engagement likelihood, next‑best‑action, or next‑step likelihood), Content and channel optimization models (what message works, where, and when), Journey analytics, including pathing analysis, drop‑off identification, and sequencing optimization.
Translate advanced analytics outputs into clear, actionable recommendations for non‑technical stakeholders.
Partner closely with Commercial, Brand Marketing, Digital, Field Operations, and Market Research teams to align analytics priorities with business objectives and omnichannel strategy.
Collaborate with IT, Data Engineering, and platform teams to ensure scalable, compliant, and reliable data pipelines, analytic environments, and reporting solutions that support omnichannel use cases.
Contribute to the broader Insights & Analytics leadership team by shaping standards, best practices, and long‑term capability building in advanced analytics and omnichannel measurement.
Lead the development of executive‑ready performance readouts, insights summaries, and recommendations for senior leadership.
The Associate Director will work independently to make decisions related to technical direction, methodologies, approaches on how to address key business questions. Strong collaboration with cross functional teams and robust alignment with Manager will be needed in the identification of Key Business Questions and priorities.

Benefits

Medical, dental, and vision insurance
401(k) retirement plan with a company match that vests fully on day one
Eight (8) weeks of paid parental leave after just three (3) months of employment
Paid time off policy that includes vacation time, personal time, sick time, floating holidays, and eleven (11) company holidays
Flexible spending and health savings accounts
Life and AD&D insurance
Short- and long-term disability coverage
Legal assistance
Supplemental plans such as pet, critical illness, accident, and hospital indemnity insurance
Commuter benefits
Family planning and care resources
Well-being initiatives
Peer-to-peer recognition programs