Associate Director of Web and Digital Platforms

University of Maine System•Presque Isle, ME

3d•Hybrid

About The Position

The University of Maine at Presque Isle (UMPI) is seeking a collaborative, innovative, and strategic Associate Director of Web and Digital Platforms to join the Marketing and Communications team. Reporting to the Director of Marketing and Communications, this full-time, fiscal-year position provides leadership for the University's web strategy, digital content initiatives, and online presence, ensuring UMPI's website and digital platforms support institutional goals while delivering an accessible, engaging, and user-focused experience. The successful candidate will oversee website strategy, content governance, SEO, accessibility, analytics, and digital platform integrations while collaborating with campus partners, Information Technology, and marketing partners to continuously improve website functionality, performance, and user experience. This position also provides training and guidance to faculty, staff, and other campus stakeholders on web governance, accessibility, analytics, and digital content best practices.

Requirements

Bachelor's degree in web development, computer science, information technology, or a related field, or an equivalent combination of education and experience.
Minimum of five (5) years of experience in front-end web development and management using WordPress or similar content management systems.
Knowledge in WordPress, Kadence blocks, HTML, CSS, Adobe Creative Cloud, etc.
In-depth understanding of website information architecture, content priorities, accessibility standards, SEO, mobile-first design, and how to work within style guidelines.
Strong organizational, communication, and project management skills with the ability to manage multiple priorities.
For remote work, a stable internet connection with download speeds of at least 25 Mbps is required and annual completion of a Remote Work Agreement is also required.

Nice To Haves

Experience in higher education marketing or branding.
Familiarity with CRM platforms such as Salesforce or HubSpot.
Working knowledge of AP Style.
Experience with operational management, systems analysis, and process improvement.

Responsibilities

Oversee website strategy, content governance, SEO, accessibility, analytics, and digital platform integrations.
Collaborate with campus partners, Information Technology, and marketing partners to continuously improve website functionality, performance, and user experience.
Provide training and guidance to faculty, staff, and other campus stakeholders on web governance, accessibility, analytics, and digital content best practices.