Director of Digital Marketing and Web

Cortica•San Diego, CA

19h

About The Position

Cortica is seeking a Director of Digital Marketing & Web to lead its digital marketing strategy. This role is responsible for driving awareness, patient acquisition, and business growth through organic and paid digital channels, including SEO, AI search optimization, paid media, website strategy, marketing technology, analytics, and conversion optimization. The Director will oversee corticacare.com and related digital properties, manage the marketing technology stack and digital analytics, and ensure compliance with healthcare regulations. This position involves partnering with cross-functional teams, managing agency and vendor relationships, developing talent, and adapting to emerging search technologies and AI. Cortica is a healthcare company focused on treating children with neurodevelopmental differences, aiming to design and deliver life-changing care.

Requirements

8+ years of progressive digital marketing experience, including ownership of SEO and paid media programs with meaningful budgets.
Demonstrated expertise in modern search: technical SEO plus working strategies for AEO/GEO and AI-driven discovery.
Hands-on coding ability: comfortable editing and shipping HTML, CSS, and JavaScript, and deep proficiency in at least one modern CMS; able to implement tracking, schema, and page changes without waiting on developers.
Demonstrable experience using AI coding agents (Claude Code or Codex) to build, update, and maintain web properties and marketing automations.
Demonstrable experience with OneTrust for privacy controls, cookie consent management, and related compliance workflows.
Working knowledge of HIPAA, CCPA/CPRA, and state privacy/security regulations as they apply to digital marketing, advertising, and analytics.
Expert-level fluency with Google Ads, Meta Ads, GA4, GTM, and Search Console; experience with CRM/marketing automation platforms.
Strong CRO instincts and experience running structured testing programs.
3+ years of experience managing agencies and vendors to clear performance standards.

Responsibilities

Own the end-to-end organic discovery strategy: technical SEO, on-page optimization, local SEO for our center locations, and content strategy in partnership with the content team.
Lead our answer engine optimization (AEO) and generative engine optimization (GEO) strategy so Cortica is accurately represented and recommended in AI assistants and AI-powered search (ChatGPT, Gemini, Perplexity, AI Overviews).
Manage structured data, site architecture, Core Web Vitals, and indexation health.
Own strategy, budget, and performance across paid search, paid social, and display/video (Google Ads, Meta, etc.), executing directly or through agency partners.
Build full-funnel campaigns tuned to how families research care decisions; manage CPA/LTV targets.
Ensure compliant targeting and measurement appropriate to healthcare advertising (e.g., platform health policies, HIPAA-aware tracking).
Own corticacare.com and related digital properties end-to-end: roadmap, UX, performance, conversion paths, and content publishing.
Make hands-on updates and improvements directly — page builds, template changes, landing pages, forms, tracking — using HTML/CSS/JavaScript and our CMS.
Run a continuous CRO/testing program (A/B tests, landing page iteration, form optimization).
Manage web development agency/contractor relationships for larger projects.
Own the martech stack: analytics (GA4), tag management (GTM), CRM/marketing automation in Salesforce, call tracking, review/listings management, and attribution.
Build dashboards and reporting that tie digital spend and activity to inquiries, scheduled evaluations, and enrolled families.
Ensure data flows cleanly between web, CRM, and downstream systems, with privacy and HIPAA considerations built in.
Ensure strict compliance of all digital marketing activities with national and state security and privacy regulations, including HIPAA, CCPA/CPRA, and other applicable state privacy laws.
Administer privacy controls across our digital properties using OneTrust: cookie consent management, consent banners, data subject request workflows, and vendor/tag governance.
Partner with Legal, Compliance, and IT Security on privacy reviews of new tools, pixels, and campaigns; maintain HIPAA-aware tracking and measurement practices.
Manage and develop the Social Media & Brand Specialist responsible for social media content, brand stewardship, and branding collateral, with junior-level execution skills on Meta and Google Ads.
Set goals, coach skill development (especially paid media maturity), and create clear accountability structures.
Responsible to hire, promote, coach, develop, performance manage, and terminate teammates under its purview.
Set the digital marketing roadmap and budget; report performance to marketing and executive leadership.
Partner with content, brand, clinical operations, and growth teams to support new center launches and service lines.
Stay ahead of the rapidly shifting search/AI landscape and adapt strategy accordingly.
Travel to local Cortica centers may be required from time to time.