Associate Director of Social Media, School of Management
About The Position
The Yale School of Management (SOM) is a world-renowned graduate business school that offers several degrees and programs. SOM's mission is to educate leaders for business and society. That mission is deeply wound into all our activities from classroom pedagogy to the choices we make in managing our campus. We are seeking an Associate Director of Social Media that will lead the strategy and execution of the School of Management's social identity, seeking to build social audiences and grow institutional awareness by expressing the life of the school through social-first storytelling of its students, faculty, and alumni. This position reports to the Managing Director of Marketing and Public Relations.
Requirements
- Excellent knowledge of social media platforms including Facebook, Instagram, Twitter, LinkedIn, and Threads, with a special focus on social video.
- Experience with social media analytics tools and ability to translate data into actionable insights.
- Strong verbal and written communication skills, and the ability to work on multiple projects simultaneously.
- Familiarity with the higher education environment and passion for developing future business leaders.
- Experience with social media management tools and SEO best practices.
- Bachelor's Degree and five years of experience working in complex organizations or an equivalent combination of education and experience.
Nice To Haves
- Bachelor's degree in English Literature, Marketing, Communications, or a related field.
Responsibilities
- Develop and implement SOM's social media strategy, defining most important social media KPIs, and overseeing social media content.
- Manage and oversee social media content, ensuring it is aligned with our strategic goals and brand voice.
- Collaborate with faculty to transform complex research insights into engaging and easy-to-understand content for various social media platforms.
- Highlight and share student success stories, academic achievements, and career content to showcase the student experience at our school.
- Collaborate with SOM's Department of Alumni Relations to engage our graduates on social media and creatively co-create and share alumni stories.
- Plan, implement, and manage social media campaigns, and coordinate with the marketing, PR, editorial, video, and admissions teams to generate new ideas and campaign content.
- Measure the success of every social media campaign, using appropriate analytics tools, and report on ROI.
- Stay up to date with latest social media best practices and technologies and ensure we leverage these effectively.
- Facilitate and encourage online community engagement, fostering an environment of interaction and connection.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Industry
Educational Services
Number of Employees
5,001-10,000 employees
