Director of Social Media

Family Express Corporation•Valparaiso, IN

About The Position

The Director of Social Media is a creative, driven, and detail-oriented content creator who represents the Family Express brand. This role is responsible for producing high-quality, engaging content across multiple platforms, updating existing material, generating fresh ideas, and discovering innovative ways to connect with our communities. By leveraging current social media trends, this position aims to maximize consumer engagement and strengthen the connection between our brand and our audience. General Purpose: To provide our customers with total satisfaction. To serve our community through volunteerism and produce a return on assets which will assure the future prosperity of our employees and our company. To be an ambassador of our “Living Brand” by building relationships with our customers.

Requirements

Ability to story tell the Family Express purpose of ‘Building Relationships’ through various social media platforms.
Prior social media management or marketing experience.
Interest in AI-driven image and video generation platforms (e.g., Grok, ChatGPT, etc.).
Strong copywriting, social media, and video production skills with a high degree of creativity.
Proficiency in Microsoft Office and design software (e.g., Adobe Illustrator, Photoshop, InDesign).
Active presence on major social platforms (X, Facebook, TikTok, Instagram, YouTube, Threads, etc.).
Strong knowledge of SEO best practices.
Understanding of current social media trends and engagement strategies.
Ability to travel to various Family Express locations to source and film content.
Outgoing personality with excellent communication and interpersonal skills.
Strong situational awareness and adaptability.
Creative, “outside-the-box” thinking.
Ability to thrive in a fast-paced, results-driven environment.
Strong customer focus.
Excellent time management, multitasking, and productivity skills.
Proven team player with a high-performance mindset.
Commitment to company mission and values.
Constructive conflict resolution skills.
Problem-solving skills at both strategic and operational levels.
Sound judgment and fact-based decision-making.
Ability to read, write, and comprehend English.

Nice To Haves

Previous retail experience

Responsibilities

Build relationships and embody the Family Express “Living Brand” culture.
Serve as a product brand advocate, promoting our offerings with authenticity.
Monitor social media comments and messages frequently to respond when appropriate on all platforms.
Work directly with Family Express department leaders to solve any guest issue directly.
Plan, coordinate, and participate in community outreach programs to strengthen relationships and engagement with local communities.
Create diverse content formats, text, images, and videos tailored for specific social media platforms.
Explore and test innovative approaches to social media engagement.
Monitor emerging social media tools, trends, and applications, applying them to create relevant content.
Implement creativity, engagement, and collaboration within social media.
Utilize AI-based tools for image, video, and copy generation to enhance creativity and efficiency in content production.
Stay informed on emerging AI capabilities in media creation and integrate them into campaigns where appropriate.
Conduct data analysis to understand business performance, inform strategy, and measure success against category plans.
Interact effectively and professionally with the community, industry, customers, vendors, and any other external stakeholders.
Maintain strong organizational skills with the ability to follow through on project initiatives in an efficient and timely manner.
Enhance brand communication with genuine, timely responses across all Family Express social media channels.
Manages the internal social media platform “Community” to highlight internal success stories.
Support Human Resources with recruitment-related social media efforts.
All other duties as assigned.