Associate Director of Sales
About The Position
We are seeking an Associate Director of Sales who will play a key leadership role in developing and executing regional sales strategies aligned with Vail Resorts’ Sales vision, mission, and strategic priorities. This role is responsible for segment strategies, leading execution through strong people leadership, and driving revenue growth through proactive business development and disciplined performance management. The Associate Director of Sales partners closely with the Director of Sales / Conference Services and cross-functional stakeholders to align strategy, pricing, and delivery while ensuring a consistent Experience of a Lifetime. The ideal candidate brings strong business acumen, high emotional intelligence, and an enterprise mindset, seeks diverse perspectives, builds trusted relationships, leads effectively through change, and has a proven record of developing others, delivering results through strategy, accountability, and continuous growth.
Requirements
- Bachelor’s degree in Business, Marketing, Hospitality Management, or a related field preferred
- Equivalent combination of education, sales and leadership experience will be considered
- Minimum 5 years of experience in a sales role with proven success in business development.
- Minimum of two years in a supervisory role preferred.
- Proficiency with Microsoft Office Suite (Outlook, Work Excel, PowerPoint) and SharePoint
- Proficient in spoken and written English
- Flexibility to travel to the resorts as needed (transportation is the employee's responsibility.)
- Physical location in Colorado within a commutable distance to the resorts.
- Flexibility to shift schedule covering evenings and weekends as needed, based on business demands
- Phone required for client-facing roles – phone plan is available (candidate must either opt into company plan or assume responsibility for a business phone solution.)
- Company-use IT Technology Kits are provided for job requirements of corporate remote employees. Any additional items will be at employees’ expense. IT Technology Kits include: Dell laptop and charger Wireless mouse Headset Vail Resorts branded backpack
- Strong strategic thinking, organization, and communication skills
- Ability to prioritize and lead through complexity and multiple initiatives
- Proven ability to influence and align diverse stakeholders
- Effective people leadership and coaching capabilities
- Strong business and financial acumen, using data to inform decisions and storytell
Responsibilities
- Lead the holistic sales strategy across all group segments for Keystone and Breckenridge Resorts —Meetings & Events, Weddings, and Lines of Business—ensuring alignment with enterprise goals and revenue targets.
- Define strategic segment direction and drive disciplined execution using data, market insights, and performance results to guide decisions and adjust course as needed.
- Drive a culture of revenue growth and proactive business development, building a team of strategic hunters who actively pursue new opportunities and build pipeline.
- Lead, develop, and empower Senior Sales Managers, building strong leaders who effectively coach and develop Sales Managers.
- Drive results primarily through leadership and strategy, with involvement in top accounts, critical opportunities, and priority leads as needed.
- Partner closely with Operations and Conference Services to align pricing, inventory, and go-to-market strategies, ensuring profitable, deliverable business.
- Own and manage the Regional Sales team’s expense budget used for external sales efforts, ensuring investments are strategically prioritized, cost-effective, and generate measurable business impact.
- Champion an Experience of a Lifetime culture by ensuring strategies, processes, and team alignment consistently support exceptional guest outcomes.
- Foster a strong culture of enterprise leadership, collaboration, accountability, and continuous improvement across the sales organization.
- Other duties and support of other departments may be required.
Benefits
- Free passes for employees
- employee discounted lift tickets for friends and family
- free ski lessons
- MORE employee discounts on lodging, food, gear, and mountain shuttles
- 401(k) Retirement Plan
- Employee Assistance Program
- Excellent training and professional development
- Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
- Free ski passes for dependents
- Critical Illness and Accident plans
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What This Job Offers
Job Type
Full-time
Career Level
Manager
