Associate Director of Sales

Omni Hotels & Resorts•Broomfield, CO

6d•Onsite

About The Position

The purpose of this role is to assist the Director of Sales and Marketing in implementing the strategies and tactics designed to maximize group revenue. Successful results are reflective in exceeding budgeted revenues and annual performance goals. This individual will work in collaboration with the Director of Sales and Marketing in creating a highly energized direct sales culture. Success is determined by improvement in the hotel’s group revenue performance as compared to that of its defined competitors.

Requirements

This position requires demonstrated excellence in group sales through tenured experience.
Minimum 5 years of group sales experience in a senior sales or national account management role.
Must be a self-starting team player that contributes positive energy.
Strong interpersonal skills and the ability to work in a team-oriented environment.
Excellent ability to conduct group presentations, written and oral.
Strong business planning, account planning and budget management skills.
Demonstrated ability to be creative to develop strategies that will drive revenue.
Demonstrated ability to tie strategies and planned actions to results.
Strong financial/statistical analysis and business case development skills.
Strong understanding and expertise in the sales process.
Extensive experience with account management.
Proficient in use of Excel, Word, PowerPoint.

Nice To Haves

College degree preferred.

Responsibilities

Assist the Director of Sales and Marketing in directing, controlling, and implementing strategies and activities to generate and maximize overall revenue, through sales, promotion, account management and business evaluation.
Maintain emphasis on exceeding established group rate and occupancy guidelines.
Assist Director of Sales and Marketing in developing, maintaining, and implementing strategies/ action plans to generate revenue for the hotel.
Stimulate productivity of all sales staff through guidance, development, and support.
Ensures there is a proactive selling environment in the sales office and that weekly prospecting/solicitation goals are met or exceeded.
Owns and actively solicits key accounts to generate direct sales.
Maintain Sales Team’s focus on a Proactive Solicitation environment.
Monitors group sales team deployment and ensures appropriate alignment to maximize revenue for the hotel.
Ensure that all administrative procedures are in place and function effectively.
Ensure that all required reports are completed on a timely basis.
Promote high visibility of hotels through active involvement in industry associations and trade shows.
Ensure a challenging and exciting environment to encourage full career development and personal growth.
Support and promote all corporate programs to increase customer awareness of Omni Hotels and ensure that the customer receives the appropriate benefits of each program.
Effectively maintain accounts to achieve business objectives.
Knowledgeable about the hotel’s top/repeat customers (i.e.., Group, BT). Has a business relationship, either directly or through his/her sales team, with these customers.
Identify and stay abreast of industry trends to provide leadership and education regarding the Leisure Segment.
Work closely with DOSMs to effectively communicate new trends and develop strategies to increase revenue.
Responsible for management of customer decisions and the relationship process.
Responsible for directing and leading activities through internal and external resources.
Define and improve customer value proposition by assessing the competitive area as it relates to segment.
Work closely with all levels of the organization to resolve complex issues or concerns, communicating in a clear concise manner.
Administer weekly 1:1 with each Sales Manager.
Exceed monthly room night production goal and hotel budget.
Conduct monthly department meetings.
Champion the Omni / Power of One culture.