Associate Director of Remarketing

OneMain Financial • Baltimore, MD

25d

About The Position

We are looking for an Associate Director of Remarketing who is a highly strategic and execution-focused leader to own and evolve our remarketing ecosystem across channels. This role requires someone who is deeply curious, performance-obsessed, and proactive, able to identify gaps, challenge constraints, and drive meaningful business impact. The selected candidate will become part of a team dedicated to increasing visits to OMF.com, driving application submits, and increasing booked loans. This role is highly collaborative and involves working with cross-functional teams across marketing, affiliates, u/x, creative, product, analytics, originations, and digital to develop and execute remarketing campaigns aimed at increasing the pool of leads and submitted applications. The ideal candidate brings a unique blend of analytical rigor, curiosity and big picture thinking to deliver measurable business results.

Requirements

• 8+ years of strategic marketing experience in customer acquisition along with a bachelor’s degree.
• Ability to understand the company business strategy and support through marketing initiatives
• Ability to dive into the details and develop a roadmap based on strategic insights and understanding of capabilities.
• High level view with pragmatic roadmap execution.
• Established track record in successfully driving results within acquisition campaigns
• Proven experience with campaign development, from briefs through working with creative teams and channel managers to launch
• Results oriented.
• Proven analytical skills to drive strategic and tactical marketing initiatives.
• Excellent communication skills and the ability to effectively work with all levels of management.
• Adept in creative problem solving, with outstanding organizational, interpersonal, and multitasking skills, as well as the ability to juggle multiple fast paced, deadline-driven projects.
• Proficiency in Microsoft Office suite and ability to create powerful storylines and presentations to gain buy-in across the organization

Nice To Haves

• MBA a bonus.
• Financial services, lending experience and/or acquisition closing experience desired.
• Experience with Adobe Campaign or other campaign management platforms is a plus.

Responsibilities

• Define annual remarketing strategy and communications plans that increases the number leads and .com visitors to booked loans.
• Develop and implement testing frameworks, aligned with key business objectives.
• Serve as a trusted marketing lead to business leaders and executives.
• Define audience segments, write clear briefs and develop creative optimizations that are personalized to each audience segment.
• Deliver strong campaign strategies grounded in research/insights, testing, and data that deliver on key goals and metrics.
• Provide tracking, analysis, and metric/insight reporting of impact - marketing creative, touch points, and campaigns across all channels.
• Develop presentations that report on key metrics, summarize results, and provide insights to inform future test strategy.

Benefits

• Health and wellbeing options including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances
• Up to 4% matching 401(k)
• Employee Stock Purchase Plan (10% share discount)
• Tuition reimbursement
• Paid time off (15 days’ vacation per year, plus 2 personal days, prorated based on start date)
• Paid sick leave as determined by state or local ordinance, prorated based on start date
• Paid holidays (7 days per year, based on start date)
• Paid volunteer time (3 days per year, prorated based on start date)

What This Job Offers

• Job Type: Full-time
• Career Level: Director