Associate Director of Program Outreach

Georgetown University•Lexington, MA

1d•$54,616 - $100,493•Hybrid

About The Position

The Associate Director of Program Outreach for The Earth Commons Institute - Georgetown University will oversee and lead all activities related to the strategy, recruitment and student outreach activities for the Earth Commons’ undergraduate and graduate programs in Environment and Sustainability. They will develop and execute campaigns that connect with prospective student audiences (with a special emphasis on the new undergraduate degree), drive external awareness, and engage prospects for these degrees. This role will coordinate with relevant partners on external awareness campaigning on behalf of Earth Commons degree programs. Incumbent will ensure that messaging, branding, and tactics are strategic and consistent. Working closely with relevant campus partners, they will develop and implement program campaigns and collateral, manage recruitment events, and develop and approve digital content as well as leverage faculty expertise, program websites and promotional materials, social media channels, and on-campus activities/events in partnership with communications staff. This position will work closely with senior-level partners from across the University - the Admissions office; joint program partners (the College of Arts & Sciences, McDonough School of Business, the School of Health, the School of Foreign Service, and central Communications teams at Georgetown. This role will represent the Earth Commons to internal and external constituents including prospective and matriculated students, faculty, and staff. They will work with industry partners and alumni to build new recruitment opportunities and program offerings.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field; or experience in advertising, recruitment, or admissions, preferably in higher education
6+ years of experience in an outreach or recruitment role, preferably in a higher education context
Exceptional organizational, communication, and interpersonal skills
Ability to manage multiple projects and deadlines
Proficiency in CRM systems and communications automation tools— Slate experience preferred
Passion for environment and sustainability work
Strong writing and editing skills, with experience developing recruitment collateral

Nice To Haves

Supervisory experience is preferred
Experience managing contracts and external agencies preferred

Responsibilities

Oversee and lead all activities related to the strategy, recruitment and student outreach activities for the Earth Commons’ undergraduate and graduate programs in Environment and Sustainability.
Develop and execute campaigns that connect with prospective student audiences (with a special emphasis on the new undergraduate degree), drive external awareness, and engage prospects for these degrees.
Coordinate with relevant partners on external awareness campaigning on behalf of Earth Commons degree programs.
Ensure that messaging, branding, and tactics are strategic and consistent.
Develop and implement program campaigns and collateral.
Manage recruitment events.
Develop and approve digital content.
Leverage faculty expertise, program websites and promotional materials, social media channels, and on-campus activities/events in partnership with communications staff.
Represent the Earth Commons to internal and external constituents including prospective and matriculated students, faculty, and staff.
Work with industry partners and alumni to build new recruitment opportunities and program offerings.