Associate Director of Marketing

Stanford Sierra Youth & Families • Sacramento, CA

1d • $95,000 - $130,000

About The Position

This position is responsible for leading the design, implementation, monitoring, modification, and evaluation of assigned program or department operations, ensuring compliance with laws, regulations, and organizational policies. The role involves writing proposals, negotiating contracts, and managing administrative and financial matters. The Associate Director of Marketing will represent the agency at various meetings and events, maintain relationships with elected officials, and lead and supervise department staff, including the Marketing Coordinator. This leadership role also involves contributing to agency-wide initiatives and budget development.

Requirements

• Bachelor’s degree in communications, English, marketing, or a related field.
• Five (5) years of successful, progressive, communication and marketing experience, preferably for a non-profit organization.
• Knowledge of and/or experience with website development, annual reports, newsletters, social media, and agency promotion.
• Knowledge and experience in the following areas is required: the nature and dimensions of philanthropy, ethics, motivations for giving, research and cultivation practices, writing, special events, designing direct mail solicitations, and written materials for social media campaigns.
• Demonstrated experience in managing and implementing a comprehensive marketing plan, attracting volunteers, and generating donor interest.
• Knowledge of Council of Accreditation Standards (COA).

Responsibilities

• Lead the design, implementation, monitoring, modification, and evaluation of assigned program or department operations.
• Ensure all activities comply with applicable laws, regulations, and organizational policies.
• Write proposals, negotiate, and secure contracts with county, state, and federal agencies, as well as other funding sources.
• Collaborate with stakeholders on administrative and financial matters, assist with marketing efforts, and build relationships with external partners.
• Serve as an agency representative at internal and external meetings, promotional events, workgroups, and professional organizations.
• Maintain up-to-date contacts for all local and district elected officials.
• Ensure elected officials are aware of and included in communications related to Agency events and Agency impact.
• Hire, supervise, mentor, and evaluate department staff, including the Marketing Coordinator.
• Facilitate team meetings, staff training, and workgroups to support operational consistency and professional growth.
• Represent the program or department in leadership meetings, committees, and workgroups, contributing to agency-wide initiatives and budget development.
• Implement the Agency marketing and communications strategy.
• Actively research, pursue, and secure strategic community opportunities to showcase and position the agency, its leadership, and its staff.
• Support the strategic development, marketing infrastructure, and communication execution of the organization's planned giving initiatives.
• Play a lead role in writing, editing, and co-producing written material across all agency marketing collateral.
• Ensure the implementation of the branding guidelines and messaging across the agency.
• Critically review and update printed materials such as brochures, newsletters, and promotional products.
• Oversee and share in the day-to-day development of website updates, digital footprints, and the Marketing Plan to increase Agency visibility, site visitation, and engagement.
• Manage online activities, including routine updates to the website, execution of the monthly newsletter, and development of innovative data visualizations.
• Take the lead in organizing media outreach; arrange all media contacts, press briefings, and interviews.
• Provide talking points and other materials as needed.
• Respond to media inquiries quickly and effectively.
• Evaluate results and impact of communications activities; report on developments, trends, and digital metrics to the Executive Director.
• Manage creative campaigns for print projects, direct mail, advertising, e-newsletters, and web initiatives.
• Provide input and monitor the annual marketing budget.
• Serve as a staff member of the Board Development Committee.
• Establish and maintain collaborative relationships with representatives of the community, stakeholders, employees, and public interest groups.
• Secure event sponsorships through outreach and partnership with local business groups.
• Participate in agency events to facilitate a connection to program staff and support department staff.
• Performs all duties in a manner consistent with the principles and values of agency, while adhering to applicable professional codes of ethics, the agency’s policies and procedures, contractor requirements, and regulatory requirements.
• Model and communicate appropriate positive attitudes toward the agency’s Mission, Vision, and Values.
• Work collaboratively with all agency programs and staff to provide support as needed.
• Utilize and maintain calendar with all work-related details in order to manage time effectively and share calendar information with coworkers.
• Participate in on-going training to expand and develop professional skills.
• Perform other duties as necessary for the agency, as assigned.

Benefits

• The posted salary band represents the full pay range for this role and reflects opportunities for compensation growth over time.
• The typical hiring range reflects where we reasonably expect to make offers to new hires based on relevant experience, qualifications, and internal equity.
• $95,000 – $112,000 per year (Typical hiring range)
• $95,000 – $130,000 per year (Full salary band)
• $3,000 HIRING BONUS

What This Job Offers

• Job Type: Full-time
• Career Level: Manager