Associate Director of Marketing

University of Chicago•Chicago, IL

1d•Onsite

About The Position

The University of Chicago Harris School of Public Policy is seeking an Associate Director of Marketing, Student Recruitment and Global Outreach. This role will strategize, create, and implement a cohesive marketing plan to support lead generation and overall student enrollment for Harris degree and non-degree programs. The Harris School is dedicated to advancing analysis- and evidence-informed policy through rigorous inquiry and innovative people, addressing global challenges with data and measurable impact.

Requirements

Minimum requirements include a college or university degree in a related field.
Minimum requirements include knowledge and skills developed through 5-7 years of work experience in a related job discipline.

Nice To Haves

Bachelor's degree.
Four or more years of experience in marketing or communications.
Experience with programmatic and strategic event planning and execution.
Experience in a multicultural environment and with diverse clients.
Familiarity with higher education environment and knowledge of the University of Chicago.
Experience with writing or editing in a professional setting.
Experience with project management and working with external contractors or vendors.
Ability to prioritize work and meet deadlines.
Ability to work independently and as part of a team.
Excellent attention to detail.
Experience with Excel, Slate, Salesforce or other CRM and data visualization tools such as Tableau.
A collaborative attitude and regular communication with Marketing and Communications and other professionals on campus to ensure consistency in messaging and branding.

Responsibilities

Collaborate and project manage across marketing, recruitment, operations, and analytics teams, including campaign development and execution with the Harris Brand Marketing team.
Develop awareness building strategies for the top of the funnel and create effective nurturing campaigns for different populations.
Perform multi-channel marketing communications/advertising, web blogs, digital marketing, and market research.
Develop or review and update marketing infrastructure and manage external sales agency relationships.
Provide support for marketing budget management, tracking payments, purchase orders, monitoring costs of external vendors and contract employers, and projecting future costs.
Monitor multiple deadlines for print and digital projects, working with internal and external staff for design, writing, and copy editing.
Manage advertising campaigns in diverse channels including radio, print media, e-journalism, and newsletters.
Conduct research, analyze data, and monitor industry trends and best practices, with specific knowledge of competitor programs.
Stay updated on digital marketing trends and ensure Harris leverages new and emerging channels.
Contribute to video and graphic design marketing products and work with 3rd party vendors.
Develop and implement social media strategy for awareness and lead generation through organic and paid campaigns.
Collaboratively develop recruitment event strategy to elevate the Harris School's profile and drive enrollment.
Review and update marketing infrastructure, which may include database systems, intranet, and external websites.
Develop marketing communications, advertising, or publicity strategy.
Plan and coordinate the development and production of marketing campaigns, ensuring deadlines and budgets are met.
Design, write, and edit high-profile marketing materials, including press releases, book jacket copy, blogs, or other web material.
May participate in developing new products and services, and determining new markets.
Act as a resource for and train lower-level marketing staff.
May attend trade shows as needed.
May assist in managing relationships with external sales agencies.
Perform other related work as needed.