Associate Director of Marketing and Communications AS6548
About The Position
The Associate Director of Marketing and Communications serves as the lead communications and marketing strategist for the Oklahoma State University College of Veterinary Medicine (CVM) and the [OSU Veterinary Medical Teaching Hospital]. This position is responsible for developing and executing comprehensive marketing, communications and public relations strategies that enhance the reputation of the college, promote the veterinary hospital's clinical services, engage faculty and staff, support student recruitment and retention efforts and advance the college's land-grant mission of teaching, research and service. The associate director will lead a team and manage both external and internal communications for the college and hospital, develop strategic marketing campaigns to promote clinical services to pet owners and livestock producers, create content that showcases the college's academic excellence and research impact and serve as the primary media contact for veterinary-related issues. This role requires the ability to translate complex scientific information into relatable content for diverse audiences.
Requirements
- Bachelor's degree in Journalism, communications, public relations, marketing, English or a related field.
- Five years post baccalaureate experience with expertise in marketing and communications.
- Supervisory experience required
Nice To Haves
- Experience in healthcare marketing and communications, animal health industry, or agricultural communications is beneficial but not required
- Demonstrated success in lead generation campaign management, services sales, and social media audience growth
- Experience with reputation management and online review platforms
- Master's degree
Responsibilities
- Develop and implement comprehensive marketing and communications strategies for both the College of Veterinary Medicine and Veterinary Medical Hospital
- Supervises marketing and communications staff, student workers, and coordinates with external vendors and consultants.
- Create integrated marketing campaigns to promote clinical services for both small animal (companion animal) and large animal (equine, food animal) clients
- Build and maintain the college and hospital's brand identity across all platforms and communications
- Develop client acquisition and retention strategies for veterinary hospital services
- Create marketing materials and campaigns that reach pet owners, livestock producers, and referring veterinarians
- Collaborate with college leadership to identify strategic priorities and translate them into effective communications and marketing initiatives
- Monitor and analyze marketing metrics, client feedback, and communication effectiveness to optimize strategies
- Manage marketing and communications budgets for both the college and hospital
- Serve as primary media contact and spokesperson for the college and hospital
- Develop and distribute news releases, media advisories, and story pitches about college achievements, research breakthroughs, and clinical capabilities
- Cultivate relationships with local, state, and national media outlets
- Coordinate media interviews with faculty, staff, and veterinary experts
- In alignment with the OSU Brand Management core team, manage crisis communications for both academic and clinical issues
- Create content highlighting the college's contributions to animal health, public health, and food safety
- Develop strategic partnerships with industry organizations, breed associations, and veterinary professional groups
- Promote the college's Extension and outreach activities across Oklahoma
- Develop marketing strategies to promote specialty services, advanced diagnostics, and treatment capabilities, likely with access to external marketing/PR agencies and resources
- Create client-facing materials including brochures, website content, social media posts, and educational resources
- Manage hospital reputation through online reviews, testimonials, and client satisfaction initiatives
- Develop referral veterinarian communications and relationship-building programs
- Create campaigns highlighting emergency services, specialty care, and unique hospital capabilities
- Coordinate with clinical staff to develop educational content for pet owners and livestock producers
- Support client experience initiatives through strategic communications
- Oversee college and hospital websites, ensuring current, accurate, and engaging content
- Manage social media strategy and content across multiple platforms
- Produce multimedia content, including videos, podcasts, and digital storytelling
- Create internal communications for faculty, staff, students, and stakeholders
- Develop annual reports, impact statements and donor communications
- Write and edit publications, newsletters and marketing collateral
- Coordinate photography and videography to support marketing and communications needs
- Collaborate with OSU Foundation and the OSU Alumni Association on fundraising and alumni engagement communications and engagement activities
- Create content showcasing alumni highlights and philanthropic impact and giving opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
