Associate Director of Marketing and Communications for Student Health & Well-Being

Towson University•Towson, MD

2d•Hybrid

About The Position

This role is responsible for developing, executing, and evaluating an integrated, multi-channel marketing and communications strategy to promote Student Health & Well-Being's (SHAW) four core areas: Campus Recreation, Health Center, Counseling Services, and Health Promotion & Prevention Education. The position will build a cohesive SHAW brand across campus, serve as a strategic communications partner to SHAW leadership, and direct SHAW's brand strategy, digital presence, web assets, and social media channels. The role also involves leading storytelling and communications campaigns, representing SHAW on committees, managing the marketing and communications budget, and serving as a member of the SHAW Leadership Team. Additionally, the position leads SHAW's centralized student marketing operation, providing creative direction and oversight for graphic design, photography, video, social media, and digital production. This includes recruiting, training, and supervising graduate assistants and undergraduate student employees, developing partnerships with academic programs, and establishing a tiered student leadership structure. The role also focuses on establishing and refining centralized project intake, prioritization, and routing systems, developing shared design templates and content calendars, overseeing analytics for web, social media, and marketing campaigns, and monitoring operational metrics to inform resource allocation.

Requirements

Bachelor’s degree in marketing, Communications, Public Relations, Graphic Design, Mass Communication, or a closely related field.
Five years of professional experience in marketing, communications, creative services, or a related field.
Two years of experience leading or supervising others, which may include professional staff, project teams, student employees, interns, graduate assistants, or freelancers.
Demonstrated experience creating, directing, or managing content across at least two communication channels, such as digital/social media, print, web, email, or multimedia.

Nice To Haves

Master's degree in marketing, communications, public relations, higher education, business, or a related field.
Proficiency in web development, social media and workflow management tools (e.g. Adobe Creative Suite (Photoshop, Illustrator, InDesign), Hootsuite, Trello, Monday.com) or equivalent project management tools
Experience in marketing or communications within higher education, student affairs, public health, healthcare, wellness, or another mission-driven environment.
Experience leading a centralized or high-volume marketing or creative operation, including project intake, prioritization, and resource allocation.
Experience developing strategic communications for senior leaders and/or building structured student employees, interns, or professional development programs.

Responsibilities

Develop, execute, and evaluate an integrated, multi-channel marketing and communications strategy that promotes SHAW's four core areas (Campus Recreation, Health Center, Counseling Services, and Health Promotion & Prevention Education) while building a cohesive SHAW brand across campus.
Serve as a strategic communications partner to SHAW leadership by developing executive presentations, strategic reports, leadership messages, crisis communications, talking points, and other organizational communications.
Direct SHAW's brand strategy, digital presence, web assets, and social media channels in alignment with university and divisional brand standards.
Lead storytelling and communications campaigns that elevate SHAW's contributions to student success, demonstrate program and service impact, and encourage student participation in activities and behaviors that support well-being.
Represent SHAW on divisional and university-wide marketing and communications committees; partner with University Marketing and Communications and other campus partners to coordinate efforts, leverage institutional resources, and amplify campaign reach.
Manage the SHAW marketing and communications budget, including student employment and graduate assistant payroll; oversee student timekeeping and payroll processes; oversee procurement; and coordinate external vendor and freelance relationships.
Serve as a member of the SHAW Leadership Team, contributing marketing and communications expertise to strategic planning, decision-making, and implementation of SHAW priorities.
Perform other duties as assigned.
Lead SHAW's centralized student marketing operation, providing creative direction, quality assurance, and technical oversight across graphic design, photography, video, social media, and digital production.
Recruit, hire, train, supervise, mentor, and evaluate graduate assistants and undergraduate student employees; develop partnerships with relevant academic programs, including Marketing, Mass Communication, and Graphic Design, to strengthen recruitment pipelines and provide high-impact student employment and professional development opportunities.
Develop a tiered student leadership structure, utilizing graduate assistants and experienced student employees as appropriate to support day-to-day workflow coordination, project tracking, peer mentoring, and continuity of operations as students transition from their roles.
Provide professional review of student-produced content to ensure quality, accessibility, message effectiveness, and alignment with university, divisional, and SHAW brand standards.
Allocate student creative resources across SHAW based on departmental needs, strategic priorities, project volume, deadlines, and available capacity, providing dedicated or specialized support where operational needs warrant.
Establish and refine centralized project intake, prioritization, and routing systems to efficiently allocate work across student staff, templates, self-service tools, University Marketing and Communications, and external vendors.
Develop and maintain shared design templates, brand resources, and content calendars to reduce redundant work and streamline recurring departmental requests.
Oversee analytics for web, social media, and marketing campaigns; use performance data to refine strategy, strengthen engagement, and assess marketing effectiveness.
Partner with SHAW departments to anticipate recurring marketing needs, establish appropriate planning timelines, and identify opportunities for advance production, batching, and reuse of existing assets.
Monitor request volume, team capacity, project turnaround times, and other operational metrics to inform resource allocation and staffing decisions and provide periodic reports on marketing outcomes to SHAW leadership.