Associate Director of HCP Branded Strategy and Marketing
About The Position
As the Associate Director of HCP Branded Strategy and Marketing, you will be a champion of Takeda’s culture and values while leading the HCP branded strategy for an upcoming launch. This pivotal role blends strategic vision, data-driven leadership, and a deep understanding of HCPs behavior to deliver an exceptional customer experience. The ideal candidate combines strong HCP marketing and strategy development with a mindset of curiosity and adaptability, proactively embracing innovation to drive both efficiency and innovation. You will partner cross-functionally across HCP, Consumer, Field Teams, and other cross-functional teams to bring to life a seamless, insight-based marketing ecosystem that motivates HCPs and drives brand success. This candidate will report to the Director of HCP Marketing.
Requirements
- Bachelor’s degree
- At least 5-10 years of marketing in the healthcare industry with increasing responsibilities in sales or related functions
- Healthcare related experience
- Deep understanding of the brand/franchise, and how to effectively engage HCPs
- Extensive experience in marketing strategy and tactic design
- Experience leading cross-functional and agency teams and managing large budgets.
- Strong strategic, analytical, and communication skills with the ability to influence senior stakeholders.
- Demonstrated leadership, business acumen and ability to manage multiple priorities, processes, timelines and expectations of multiple stakeholder groups.
- Capable of leveraging data and analytics to distill insights and drive data-based decision making.
- A demonstrated ability to process complex information and summarize it concisely in a professional manner and in a time sensitive environment is required.
- Demonstrated comfort with emerging technologies, adaptability to new digital tools, and openness to adopting AI-enabled processes to enhance efficiency and effectiveness for customers.
Nice To Haves
- MBA
- Prior pharma launch experience
- Commercial experience in dermatology or immunology an asset (e.g., Psoriasis)
Responsibilities
- Oversee end-to-end brand management, ensuring alignment with business objectives and HCP priorities.
- Lead creation, development, and delivery of core brand materials including message development.
- Serve as the HCP branded strategy lead during annual planning cycles, collaborating with cross-functional teams and aligning objectives.
- Partner with the Medical Commercial team on HCP advisory board to identify opportunities for improved HCP engagement and ensure alignment with field feedback.
- Partner with the Analytics and Insights team to turn insights into actionable growth strategies and executive-level reporting.
- Foster a strong partnership with the medical team to ensure medical accuracy and compliance in promotional activities.
- Evaluate performance through campaign measurement frameworks and optimize based on ROI, marketing mix model, and other analytics.
- Manage the branded marketing budget and external agency relationships, ensuring efficiency and value.
- Provide leadership and direction within cross-functional teams, effectively guiding initiatives and peers even when not in a formal management position.
Benefits
- medical, dental, vision insurance
- a 401(k) plan and company match
- short-term and long-term disability coverage
- basic life insurance
- a tuition reimbursement program
- paid volunteer time off
- company holidays
- well-being benefits
- up to 80 hours of sick time per calendar year
- up to 120 hours of paid vacation for new hires
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
