Associate Director of Graduate Enrollment

Point Loma Nazarene University • San Diego, CA

17h • Onsite

About The Position

PLNU is seeking a collaborative and results-driven Associate Director of Graduate Enrollment to help lead graduate student recruitment and onboarding efforts at the Mission Valley Campus in San Diego. This role provides leadership to a team of Enrollment Counselors while driving operational excellence, supporting innovative enrollment strategies, and creating a student-centered recruitment experience that reflects PLNU’s mission and values.

Requirements

• Bachelor’s degree
• 3–5 years of experience in higher education, enrollment, marketing, or sales
• Minimum 2 years of progressive experience mentoring, coaching, leading, and developing professional staff.
• Excellent written, verbal, and interpersonal communication skills
• Strong organizational skills and the ability to manage multiple priorities under deadline
• Familiarity with CRM platforms and marketing technologies
• Flexibility to work evenings/weekends and travel occasionally
• Evidence of Christian commitment and active church involvement.
• Staff agree to live in agreement with PLNU’s Community Life Covenant
• The job offer is contingent on the successful completion of a background check.
• PLNU will consider qualified applicants, including those with criminal histories, in a manner consistent with state and local "Fair Chance" laws

Nice To Haves

• Master’s degree
• Experience with AI-based enrollment tools and platforms (e.g., Dialpad AI, CollegeVine, ChatGPT)
• Experience in a faith-based institution or mission-driven educational setting
• Deep understanding of San Diego’s graduate education landscape

Responsibilities

• Supervise and coach a team of Enrollment Counselors through regular feedback, professional development, and performance support
• Foster a collaborative, accountable, and growth-oriented team culture focused on student success and enrollment outcomes
• Lead ongoing training and reinforcement to boost team members’ enrollment metrics
• Review and evaluate counselor communications to identify coaching opportunities and support quality engagement practices
• Guide daily recruitment operations to support enrollment goals and conversion metrics
• Monitor team and individual performance data to support forecasting, operational effectiveness, and continuous improvement
• Represent PLNU at recruitment events, graduate fairs, community engagement opportunities, and industry conferences
• Support planning and execution of on-campus and regional recruitment and prospective student events
• Support adoption and optimization of enrollment technologies including CRM systems, Dialpad, CollegeVine, and Coda
• Evaluate AI tools and emerging technologies to improve workflows, communication quality, project management, and team efficiency
• Maintain and support quality assurance processes for communication review and student engagement feedback loops
• Collaborate closely with Academic Affairs, Marketing, Student Success, Financial & Military Services, Records, IT, Learning & Development, and Academic Program Directors to support a seamless student experience
• Participate in enrollment planning meetings, onboarding initiatives, and cross-functional graduate leadership discussions
• Support implementation of recruitment strategies while contributing operational insight on process improvement and scalability
• Identify and help resolve operational inefficiencies impacting counselor performance or student experience
• Support institutional initiatives focused on student retention, operational excellence, and inclusive student engagement

Benefits

• health
• dental
• tuition benefits for employees and dependents
• competitive retirement matching
• vacation and sick time
• 15 paid holidays per year
• opportunities to engage with our community including staff chapel and a robust wellness program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level