Associate Director of Enrollment Marketing

University of Arkansas • Fayetteville, AR

3d • Onsite

About The Position

The Associate Director of Enrollment Marketing plays a critical leadership role in shaping how prospective students and families experience the university, from first impression through enrollment. Reporting to the Associate Dean of Enrollment Services, this position leads the development and coordination of integrated marketing strategies that blend data-driven strategy decision making with compelling, human-centered storytelling. The Associate Director collaborates cross-functionally across the university to align messaging, coordinate campaign execution, and ensure a cohesive, brand-aligned experience across communication channels. This role oversees the planning, execution, and performance of targeted marketing initiatives, while supporting marketing automation workflows and CRM-driven communications. As a key contributor to institutional enrollment strategy, this position helps guide cross-channel campaign planning, evaluates marketing effectiveness through data and testing, and ensures prospective students and families receive personalized, timely, and relevant communications at every stage of the college search process.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Higher Education Administration, or a related field from an accredited institution of higher education
• At least three years of progressive experience in marketing, communications, enrollment marketing, public relations, or a related field
• Experience managing integrated campaigns, drafting communications for associated channels, and managing editorial oversight
• Experience using CRM and/or marketing automation platforms to develop audience-segmented communications and recruitment campaigns
• Experience analyzing campaign performance data, applying audience insights, and using testing methodologies (e.g., A/B testing) to improve outcomes
• Experience coordinating projects across multiple stakeholders and supervising professional staff, student employees, or project teams

Nice To Haves

• Master's degree in Marketing, Strategic Communications, Higher Education, Business Administration, or a related field from an accredited institution of higher education
• At least four years of experience in higher education marketing, enrollment management, student recruitment, or strategic communications
• Experience supporting executive communications, institutional public relations initiatives, or reputation-management efforts within a complex organization
• Experience with enrollment marketing best practices, student search and recruitment strategies, CRM ecosystems (e.g., Slate, Salesforce Marketing Cloud, HubSpot), and marketing analytics tools
• Demonstrated success leading cross-functional teams and developing multi-channel recruitment campaigns that improved inquiry, application, enrollment, or conversion outcomes

Responsibilities

• Lead the design and implementation of targeted marketing strategies that support undergraduate and transfer recruitment goals.
• Support public relations strategies and executive communications in collaboration with the Vice Provost of Enrollment and the Associate Dean of Enrollment to promote the status of the university.
• Lead the coordination and execution of the full lifecycle marketing experience in collaboration with a marketing technology team, ensuring strategic alignment and sequencing across email campaigns, SMS, microsites, landing pages, and behavioral triggers.
• Provide strategic direction for digital content and visual storytelling initiatives that support the student journey, in collaboration with internal staff and external vendors.
• Conduct ongoing performance analysis of marketing campaigns using engagement metrics, audience behavior insights, A/B testing, and conversion tracking to inform strategy, optimize outcomes, and guide future campaign planning.
• Partner with Admissions, Enrollment Services, the Honors College, academic departments, and University Relations to coordinate marketing initiatives, align campaign strategy and timelines, and ensure a cohesive message across all platforms.
• Supervise staff responsible for content production, social media, and marketing project coordination.
• Evaluate and apply emerging trends in enrollment marketing, including digital platforms, prospective student behavior, and marketing technology, to improve campaign effectiveness and inform departmental strategy.
• Ensure compliance with accessibility standards, privacy regulations (e.g., CAN-SPAM, FERPA), and university brand guidelines.
• Regular, reliable, and non-disruptive attendance is an essential job function of this job, as is the ability to create and maintain collegial, harmonious working relationships with others.

Benefits

• university contributions to health, dental, life and disability insurance
• tuition waivers for employees and their families
• 12 official holidays
• immediate leave accrual
• a choice of retirement programs with university contributions ranging from 5 to 10% of employee salary

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level