Associate Director, Neuropsychiatry Market Access Strategy

Biogen•Cambridge, MA

About The Position

The Associate Director, Neuropsychiatry Market Access Strategy is accountable for shaping and executing the US payer and marketing strategy. This role owns the translation of brand ambition into actionable access strategy and payer-facing marketing execution, ensuring that pricing, evidence, reimbursement, and channel tactics collectively enable optimal patient access. The Associate Director serves as a strategic and operational leader, shaping access direction while also driving the development, approval, and deployment of payer and reimbursement marketing initiatives across commercial and government channels.

Requirements

BA, BS or equivalent required, MBA preferred
7+ years of pharmaceutical, biopharma industry experience, including direct responsibility for marketing activities, ideally for payers
Demonstrated understanding of payer market dynamics as it relates to commercialization, pricing, specialty distribution and overall access for infused buy-and-bill medicines (commercial, Medicare Part B, FFS/Managed Medicaid, and VA/DoD)
Experience in developing tools and tactics applicable to US payer markets and customers
Strong sense of professionalism, accountability and urgency for defined areas of responsibility
Strong project management skills with the ability to independently drive projects forward to meet budgets and timelines
Ability to communicate tactical direction and related concepts clearly, orally and in writing, across internal and external audiences (e.g., payer account team, sales, marketing, advocacy)
Heightened ability to collaborate, influence, and work with a wide array of internal and external stakeholders to successfully deliver results
Experience managing multiple demands and priorities on time and under business constraints

Nice To Haves

Previous neuropsychiatry payer and channel marketing experience

Responsibilities

Drive market access launch strategy as well as development and execution of payer and reimbursement marketing initiatives
Ensure alignment and coordination of Market Access & Reimbursement strategies across both commercial and government payers with US Brand/commercial partners
Liaise with Global Value & Access / HEOR teams and US Brand teams to continuously refine payer value narrative and messaging tailored to various stakeholders, including government and private payers, health plans, and PBMs
Collaborate with National/Regional/Trade Account teams and field reimbursement teams to understand field needs; design and execute impactful tactics and training programs
Develop strategies and frameworks for access and reimbursement engagement with providers and other key contacts within our provider customer base
Own the regulatory and legal approval (Promotional Review Committee/PRC) of all payer and reimbursement marketing tactics
Manage our vendor agency of record to ensure fulfillment and execution of projects and tactics within budget
Lead the annual brand planning process for access and reimbursement activities
Partner closely with Business Insights & Analytics, HCP Marketing, Patient Marketing, and Neuropsychiatry Franchise leadership to monitor the progress of the various initiatives and adjust execution plan appropriately

Benefits

Medical, Dental, Vision, & Life insurances
Fitness & Wellness programs including a fitness reimbursement
Short- and Long-Term Disability insurance
A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
Up to 12 company paid holidays + 3 paid days off for Personal Significance
80 hours of sick time per calendar year
Paid Maternity and Parental Leave benefit
401(k) program participation with company matched contributions
Employee stock purchase plan
Tuition reimbursement of up to $10,000 per calendar year
Employee Resource Groups participation