Associate Director, Media

Allen & Gerritsen•Boston, MA

87d

About The Position

At A&G, Media is built on curiosity, rigor, and humanity. We don't just plan media, we understand audiences, their motivations, and the emotional context in which brands show up. The Associate Media Director plays a critical leadership role in bringing that philosophy to life. In this role, you will lead the development of integrated, insight-driven media strategies that deliver against client business objectives while elevating the craft of media across the agency. You'll serve as a strategic partner to clients, a collaborator across creative, analytics, strategy, and account teams, and a mentor to junior media talent. This role requires strong strategic thinking, operational excellence, and the ability to translate complex ideas into clear, compelling media narratives. You will be deeply involved from strategy through execution, owning media plans, guiding tactical decisions, and ensuring work is delivered with consistency, quality, and impact. As an Associate Media Director, you help ensure our work is not just effective, but Unignorable.

Requirements

Bachelor's degree in Advertising, Marketing, Communications, Media, or equivalent relevant experience
6+ years of media planning and buying experience in an agency, publisher, or client-side environment
Proven experience leading media strategy and client-facing presentations
Strong analytical and quantitative skills with attention to detail
Experience across platforms including Google Ads, Meta Business Manager, Google Campaign Manager, Google Analytics, and other social and search tools
Ability to manage multiple priorities with strong organization and time management
Excellent written and verbal communication skills
Positive, accountable, and collaborative working style

Responsibilities

Apply strategic rigor and executional excellence to develop and deliver integrated media plans that drive measurable business outcomes.
Lead the development of integrated, cross-channel media strategies and plans aligned to client goals and KPIs
Translate audience insights, competitive context, and performance learnings into clear strategic narratives
Oversee tactical media planning including channel selection, flighting, partner recommendations, and budget allocation
Serve as final reviewer for key planning and buying documents including authorizations, flowcharts, trafficking sheets, and media orders
Ensure accuracy and excellence across campaign setup, pacing, optimization, and billing
Monitor performance across channels including social, search, video, display, TV, and OOH, partnering with Analytics and Strategy to identify optimization opportunities
Research and synthesize audience behavior, media consumption habits, and emerging platform trends
Stay current on media products, platforms, and innovations through active relationships with publishers and partners
Ask smart questions that push thinking beyond standard reach-and-frequency planning
Explore new approaches, channels, and partnerships that enhance effectiveness and client outcomes
Collaborate with creative, strategy, and analytics teams to ensure media ideas enhance and amplify creative work
Champion media environments that align with the emotional context of the message and audience mindset
Contribute innovative thinking to both client work and new business efforts
Act as a primary media point of contact for clients, building trusted, collaborative relationships
Set clear expectations for timelines, deliverables, and accountability across teams
Manage workflow for self and junior team members, ensuring quality and consistency
Coach, mentor, and support the growth of junior media talent through feedback and guidance
Be an A&G ambassador by championing collaboration, culture, and agency processes