Associate Director, Media Operations

Bristol Myers Squibb•Princeton, NJ

12d•Onsite

About The Position

Media Operations serves as the vital operational engine for Bristol Myers Squibb’s media executions. This role is responsible for the day-to-day management, implementation, and oversight of the infrastructure required to support all HCP and DTC commercial campaigns across the portfolio. As a key player within the Media CoE, the Associate Director will manage complex media architecture, ensure seamless agency integrations, and maintain the highest standards of media tracking, compliance, and measurement. This role serves as key connector between brand marketers, external agencies, and the cross-functional matrix.

Requirements

Minimum 5 years of working knowledge of campaign implementation systems, ad-tech, mar-tech, and media planning/buying processes.
Proven experience managing media taxonomy, data governance models, and complex reporting requirements within a highly matrixed organization.
Hands-on experience with tracking technologies, pixel implementation, and data visualization platforms (Adobe Analytics, DOMO).
Detail-oriented, highly organized, and capable of managing multiple operational workflows simultaneously.
A collaborative mindset with the ability to build relationships with cross-functional teams and hold external agency partners accountable to strict SLAs.

Responsibilities

Manage and maintain the enterprise Media Taxonomy Business Rules. Ensure consistent application, data integrity, and standardized hierarchy across all brands, including updating classifications for complex portfolios (e.g., CAR-T, Celmod) as they evolve.
Oversee the implementation of all tracking processes and pixel operations, including Crossix deployments, Adobe Analytics (AA) API connections, High-Value site Actions (HVA) mappings, and SFMC URL tracking automation.
Manage operational business rules within data visualization tools (e.g., DOMO) in alignment with reporting and analytics teams. Ensure media agencies adhere to strict data delivery schemas, successfully managing loopback files, APIs, and Channel Level Data at a recurring cadence.
Serve as an operational project manager on major media initiatives, ensuring project plans and timelines are executed efficiently.
Maintain, update, and rigorously enforce Channel Standards across all paid media channels (Display, SEM, SEO, Social, Video, POC, Print, TV, Audio, OOH, etc.) to ensure baseline quality and measurement capability.
Manage Media Operating Models and Activation Maps to facilitate smooth intake and information transfer between BMS and agency partners. Support the operational onboarding of new media agencies, ensuring they meet BMS data and capability standards.
Partner with Privacy, Medical, Legal & Regulatory teams to ensure all media tracking protocols remain compliant. Act as the first line of defense in identifying operational compliance risks.
Manage the enterprise Media SharePoint hubs, acting as the gatekeeper for access requests (BMS IDs, Claravine, Workfront). Support internal continuous education programs to ensure matrix partners understand and utilize best practices.

Benefits

Medical, pharmacy, dental, and vision care.
BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.
Flexible time off (unlimited, with manager approval)
11 paid national holidays
160 hours annual paid vacation for new hires with manager approval
11 national holidays
3 optional holidays
Unlimited paid sick time
Up to 2 paid volunteer days per year
Summer hours flexibility
Leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs
Annual Global Shutdown between Christmas and New Years Day.