Associate Director, Marketing Systems

MBI•Norwalk, CT

10d

About The Position

MBI is seeking an Associate Director, Marketing Systems to own and support the systems that power our print marketing operations, including customer selection, campaign execution, and tracking of marketing spend and performance. This is a hands-on role responsible for keeping a critical, highly used platform running smoothly. You’ll work closely with marketing teams to ensure data is accurate, outputs are reliable, and issues are resolved quickly. You’ll also help guide a small team supporting related systems and integrations. This role will partner with the current system lead during a transition period to ensure continuity and knowledge transfer.

Requirements

Strong understanding of how data flows through business systems
Working knowledge of SQL (ability to read and write queries)
Experience troubleshooting data-driven systems and getting to root causes
Comfort working in legacy or highly customized environments
Strong communication skills with the ability to explain complex topics simply
Ability to manage multiple priorities in a fast-paced, reactive environment
High level of ownership, follow-through, and reliability
Calm, practical approach to problem-solving under pressure
Experience leading or mentoring technical team members

Nice To Haves

Experience supporting marketing or direct-to-consumer business operations
Familiarity with segmentation, campaign timing, and list accuracy concepts
Experience with systems that track marketing spend and performance
Exposure to system evaluations, upgrades, or platform transitions
Habit of documenting processes in clear, plain language

Responsibilities

Own day-to-day operation of systems supporting marketing campaigns and advertising spend tracking
Provide direction and problem-solving support to a small team of programmers supporting related systems (e.g., NetSuite and integrations)
Respond to and resolve user questions, issues, and requests
Investigate data and system issues, identify root causes, and implement solutions
Distinguish between user misunderstanding, data issues, and system problems
Communicate clearly with both technical and non-technical users
Enforce processes and timelines while remaining flexible when business needs require
Monitor key processes (mailings, data feeds, reporting outputs) to ensure reliability
Ensure data and outputs used for marketing and financial decisions are accurate and trustworthy
Maintain clear, business-friendly documentation of how systems work
Partner with internal teams and external resources when escalation is needed
Support evaluation of potential future system improvements or platform changes