AD, Marketing Strategy - 2 positions - Myotonic Dystrophy

Novartis • East Hanover, NJ

1d • Onsite

About The Position

The Integrated Marketing Organization has a rare opportunity to shape the launch of a breakthrough therapy and make a meaningful difference for patients in the neuromuscular rare disease community. As an Associate Director, Marketing Strategy, you will define and drive the launch and ongoing marketing strategy for a priority brand, partnering closely with the Marketing Director to deliver the strategic insights that power customer‑centric planning and execution across the Integrated Marketing & Customer Experience organization. Working hand‑in‑hand with cross‑functional partners, you will bring the brand platform to life by identifying, testing, and validating compelling creative concepts, translating strategy into integrated campaigns, experiences, and lead assets that resonate with HCPs and patients.

Requirements

• Bachelor’s degree in related field is required
• Minimum of 5 years of experience in commercial Marketing
• Minimum of 3 years of demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale in the US market
• Experience supporting a new function or launch brand
• Experience in supporting high performing brands in highly competitive categories within the US; recent launch experience for blockbuster specialty treatments preferred.
• Strong cross-functional leadership and ability to collaborate effectively with various stakeholders and teams including Product, Communications, Legal, Regulatory, Compliance and Global
• Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders

Nice To Haves

• Master of Science, PharmD or MBA preferred
• Rare disease with neuroscience and/or neuromuscular therapeutic area experience
• Multi-functional experience in either the pharmaceutical or healthcare industry; experience in consumer-packaged goods is also a plus

Responsibilities

• Partner with the Director, Marketing Strategy, to develop a cohesive and integrated brand marketing strategy and campaign grounded in customer insight for a new launch
• Establish brand-relevant behavior-based strategies, create engaging and relevant content and concepts for adaptation into personalized and tailored experiences
• Share and embed knowledge on best practices to engage HCPs and patients and change behavior across the full brand lifecycle
• Implement best in class professional promotion and digital marketing strategies that align to brand goals and maximize business results.
• Ensure HCP and Patient Personal Promotion and Digital plans are appropriately implemented and optimized.
• Support and deliver an integrated plan for the brand to achieve the Product strategy and objectives; define resourcing required and managing the allocated budget for HCPs, collaborating effectively across strategic partners including Novartis Patient Support and Communications and Engagement
• Drive excellence in developing the assets and ensure a holistic ecosystem of channels that deliver impact and engagement to enable adaptation across the end-end experience, partnering closely with the Customer Experience Planning and Optimization team
• Drive the understanding of market conditions and competitive readiness.
• Provide business requirements and input into selecting the agency (AoR) for brand marketing and partner with Operations to maximize agency relationships

Benefits

• health, life and disability benefits
• a 401(k) with company contribution and match
• a variety of other benefits
• a generous time off package including vacation, personal days, holidays and other leaves

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level