Associate Director, Marketing Rare Disease

Xeris Pharmaceuticals•Chicago, IL

17h•Hybrid

About The Position

The Associate Director, Marketing role is responsible for advancing the lifecycle strategy for a Rare Disease therapy while driving growth within the current indication through high quality execution. A core focus is ensuring that evidence generation, strategic insights, and consistent cross channel messaging work together to reinforce the brand narrative and drive long term value. The ideal candidate is a strategic marketer who can translate complex insights into clear decisions while also driving flawless execution across channels. This individual must bring a strong blend of long‑term strategic thinking and hands‑on marketing leadership to ensure the brand’s priorities are delivered with consistency, quality, and impact. This individual will collaborate closely with Marketing leads and cross-functional partners, including Medical Affairs, Regulatory, Sales, Market Access, Commercial Operations, Compliance, and Patient Access, to ensure all initiatives align with brand objectives and Xeris’ commitment to improving patients’ lives.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field required; MBA or advanced degree preferred.
8+ years of progressive experience in pharmaceuticals or healthcare, with at least 4 years in commercial strategy or brand marketing roles.
Demonstrated track record of developing market assessments, marketing strategies and tactical plans.
Strong understanding of pharmaceutical advertising and promotion regulations.
Proven ability to manage multiple projects and external agencies in a fast-paced, matrixed environment.
Familiarity with market research, KPIs, and CRM systems like Veeva.
Strong ability to derive actionable insights from multiple and complex sources.
Demonstrated understanding of FDA regulations and guidance regarding advertising and promotion of prescription drug and biologic products.
Strong understanding of and hands-on experience in managing workflows through legal and regulatory promotional review process.

Nice To Haves

Analytical Thinking
Teamwork & Collaboration
Cross-Functional Skills
Problem Solving
Organizational skills
Adaptability
Written and Verbal Communications
Presentation skills
Attention to Detail
Self-Starter

Responsibilities

Support development of an integrated lifecycle strategy for a rare disease therapy, including new indications and additional evidence to broaden utility within current population.
Lead market assessments and prioritization of new indications and evidence generation investments based on sound strategic and financial rationale.
Partner with Medical Affairs, Clinical, Regulatory, and Market Access around the design of potential Phase IV studies, RWE initiatives, and additional clinical studies to support label expansion; provide commercial perspective aligned with brand strategy to guide decision making.
Partner with Market Access to strengthen the payer value proposition, ensuring evidence generation reinforces payer narratives and aligns with access strategy.
Partner with Medical Affairs to shape the KOL engagement strategy that informs evidence generation and lifecycle planning.
Synthesize insights from KOLs to guide strategic priorities and refine the integrated lifecycle strategy.
Ensure consistent pull-through of brand messaging within current indication by partnering with peer to peer and omnichannel teams to align content, tone, and strategic intent.
Support advisory boards and insight-gathering activities to ensure brand strategy and messaging reflects real-world clinical practice and emerging mindset.
Support development of strategic marketing plans to achieve business objectives, including participation in strategy development and messaging evolution for HCP and patient audiences.
Ensure timely understanding, measurement and evaluation of brand performance and work collaboratively withing the marketing team to modify tactical plans as needed.
Partner with Compliance, Regulatory, and Legal teams to ensure all patient communications meet Xeris and FDA/OPDP standards.
Manage project timelines, budgets, and deliverables to ensure high-quality execution and alignment with strategic priorities.