Associate Director, Marketing, Migraine Training & Education

Ipsen • Cambridge, MA

5d • Onsite

About The Position

This role is critical to shaping the brand’s entry into the migraine space and will key in the development and execution of a comprehensive patient marketing strategy that positions Dysport for success in a competitive and evolving market. The role involves developing patient marketing strategies and ensuring the brand resonates with patient needs and experiences. The role requires extensive cross-functional collaboration across internal teams and external agencies to ensure launch success. The role demands strong executional capabilities to manage launch readiness, campaign development, and performance tracking. The role requires influencing diverse stakeholders across a matrixed organization and external partners to align on strategy and execution.

Requirements

• Minimum 10 years of relevant experience, with at least 5 years of pharmaceutical/biotech marketing experience.
• Experience with Neurotoxins & Migraine is required; preferably 2+ years focused neurotoxin migraine experience
• Commercial field experience a plus
• Successful launch planning and execution experience
• Extensive experience with HCP training & education in the neurotoxin space, including design and execution of programs, preferably in migraine
• Successfully history of managing relationships with external vendors and significant budgets for content creation and program execution
• Proven cross-functional leadership skills to lead across a complex matrixed organization
• Strong communication and interpersonal skills, along with the ability to influence others
• Ability to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneously
• Track record of successful projects delivery and positive performance results.
• Strong scientific/medical aptitude and experience
• Knowledge of the AMA, ACCME, PhRMA and FDA regulations associated with promotion and industry-supported scientific education activities.
• Working within an environment of strict compliance to all appropriate regulatory guidelines to successfully design and execute tactics, programs and tools that achieve business objectives.
• Excellent written and verbal skills and strong interpersonal communication skills
• Willingness/ability to travel domestically. International travel may be occasionally required

Nice To Haves

• Commercial field experience a plus

Responsibilities

• Work closely with medical, regulatory, operations, advocacy, value & access, sales, insights and Global teams to ensure all activities are compliant and aligned with company standards and regulations.
• Own the end-to-end process for HCP training & education, including: attendee registration (in partnership with field), didactic content hands-on/procedural elements, including selection and mix of injection training approaches training and management of instructors oversight of program logistics
• Work closely with field team/leadership to ensure programs are effectively matched with appropriate audiences and well-supported by field.
• Build and maintain strong relationships with healthcare professionals, and key opinion leaders to enhance the reach and impact of HCP training & education
• Monitor and understand market trends, attendee/customer feedback, and the competitive landscape to continuously refine and improve training & education programs.
• Manage the training & education budget, ensuring effective allocation of resources to maximize the impact of programs.
• Establishment of KPIs and tracking mechanisms to measure effectiveness of programs
• This role is responsible for shaping the launch strategy for Dysport in a new therapeutic area, requiring strategic foresight and the ability to inspire alignment across stakeholders.
• The role involves developing patient marketing strategies and ensuring the brand resonates with patient needs and experiences.
• The role requires extensive cross-functional collaboration across internal teams and external agencies to ensure launch success.
• The role demands strong executional capabilities to manage launch readiness, campaign development, and performance tracking.
• The role requires influencing diverse stakeholders across a matrixed organization and external partners to align on strategy and execution.

Benefits

• 401(k) with company contributions
• group medical, dental and vision coverage
• life and disability insurance
• short- and long-term disability insurance
• flexible spending accounts
• parental leave
• paid time off
• a discretionary winter shutdown
• well-being allowance
• commuter benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed