Associate Director, Marketing Effectiveness

dentsu•New York, NY

3d•Hybrid

About The Position

The Associate Director, Analytics leads the development of data driven solutions for clients – including report automation, analysis, and insight – with the objective of optimizing the performance of media initiatives. The Associate Director will manage data and insight delivery processes, drive innovation, and ensure all around team success. We are seeking a self-motivated individual who is execution focused, able to deliver under time timelines, and manage data challenges in all phases of media performance. Success in this role requires the ability to manage complexity while collaborating across teams, experience within a matrixed organization, and comfort with a lean operating environment that highly leverages automation.

Requirements

Bachelor's degree in Statistics, Economics, Data Science or related quantitative field
6+ years in a quantitative business environment
3+ years in marketing analytics, preferably in an agency environment with knowledge of the media planning process
Hands on experience in third party media tracking and reporting tools, with a focus on standard media metrics
Experience in data visualization (Excel, Tableau, Power BI, Datorama)
Working experience with data from digital media platforms (e.g. DCM, SA360, TTD, FB, etc.)
Demonstrates understanding of digital tagging, tracking, QA, and maintenance
Advanced in SQL, Python, or R
Advanced MS Office Skills (MS Word, Excel, Powerpoint)

Nice To Haves

Experience in site analytics, Adobe or GA4, a plus

Responsibilities

Maintains positive, collaborative partnerships with internal stakeholders and clients.
Exhibits strong analytical, project management, storytelling and communication skills.
Understands the client’s business and develops innovative problem-solving approaches; presents deliverables that articulate business value/impact.
Creates measurement strategies, learning agendas and roadmaps with input from internal stakeholders.
Contributes to the success of other team members by providing training, knowledge sharing and best practices
Mentors and educates junior team members on job-relevant skills (SQL, Tableau, etc.)
Manages day to day performance and career growth of junior team members
Manages a cross-functional team a team performing and delivering data requirements, dashboards, custom and ad hoc analyses (advertising performance, website analytics, survey design/analysis, ROI modeling, cross channel analysis).
Jumps in on execution when needed, but particularly custom and ad hoc analyses.
Ensures all work delivered is high quality and accurate.
Packages deliverables in an articulate, easy-to-understand format with a clear storyline that addresses client business needs.
Present client deliverables with excellent communication skills, with ability to convey and package technical findings in simple terms
Lead execution of overall media measurement strategy on behalf of clients, including reporting, measurement, learning agendas, and test design
Understand core client business challenges, and develop relevant measurement frameworks that outline measures of success, in-flight optimization levers, and learning priorities
Work closely with internal and client teams to identify business needs and analytics opportunities, developing tools, dashboards, and techniques to optimize media performance
Guide the creation of reporting through automated processes, efficiently consolidating data from a multitude of sources into a cohesive view of performance
Improve the quality of reporting by creating easy to follow weekly or monthly visual dashboards that key stakeholders will utilize on a regular basis to make informed business decisions
Ensure alignment between day-to-day analytics support & approved measurement frameworks
Prepare & deliver executive-level presentations for internal and external audience
Participate in team-wide culture of learning by staying current on current industry trends, developments in methodologies and technologies