Associate Director, Marketing - Biologics, Princeton, NJ - Hybrid
About The Position
Sun Pharmaceuticals is committed to building a world-class commercial organization of passionate, ethical, and credible leaders who are driven to win the right way and create meaningful value for patients, providers, and customers. This position reports to the Senior Director, Marketing – Medical Dermatology and the work location is Princeton, NJ (3 days in the office per week). The Associate Director, Marketing - Biologics is a strategic leader responsible for shaping and executing the brand vision, driving long-term growth, and ensuring successful commercialization across core and expansion indications. This role operates at a highly strategic level, influencing enterprise decision-making, guiding cross-functional teams, and leading critical initiatives to strengthen market leadership. The position requires deep expertise in biologics marketing, strong enterprise thinking, and the ability to translate insights into impactful strategies that drive measurable business outcomes. The Associate Director will play a pivotal role in launch excellence, lifecycle management, and market expansion within dermatology, immunology, and rheumatology.
Requirements
- Bachelor’s degree required
- 7+ years of progressive pharmaceutical/biotech commercial experience, with increasing strategic responsibility
- Demonstrated experience in US biologics marketing within dermatology, immunology, or rheumatology required
- Proven track record of leading key brand initiatives, including product launches and lifecycle strategy
- Strong experience developing and executing integrated HCP and patient marketing strategies
- Demonstrated ability to lead cross-functional teams and influence senior stakeholders
- Advanced experience in market analytics, forecasting, and financial management
- Deep understanding of specialty market dynamics, including access, reimbursement, and payer landscape
- Experience managing complex agency ecosystems and multimillion-dollar budgets
Nice To Haves
- MBA or advanced degree preferred
Responsibilities
- Co-own and shape the long-range brand strategy, ensuring alignment with corporate priorities and evolving market dynamics
- Lead development of annual brand plans, financial forecasts, and strategic imperatives, with accountability for performance across indications
- Drive enterprise-level strategic decision-making by synthesizing market insights, competitive intelligence, and customer needs
- Serve as a key strategic partner to senior leadership, influencing brand direction and investment prioritization
- Lead end-to-end launch strategy and execution for Psoriatic Arthritis (PsA), ensuring best-in-class readiness across all customer touchpoints
- Define and drive market expansion strategies within rheumatology and adjacent inflammatory disease areas
- Establish clear value propositions and positioning to differentiate in highly competitive biologics markets
- Engineer integrated customer engagement strategies across HCPs, patients, and key stakeholders
- Translate emerging clinical data and insights into compelling, differentiated messaging platforms
- Oversee KOL engagement strategy to shape perception, advocacy, and scientific leadership
- Anticipate and respond to payer, access, and policy dynamics influencing market adoption
- Lead lifecycle strategy and portfolio optimization, identifying new growth opportunities and mitigating competitive threats
- Champion innovation in Omni channel marketing, leveraging digital, data, and personalization to enhance engagement
- Identify and scale new commercial capabilities that improve effectiveness and ROI
- Act as a central integrator across Sales, Medical Affairs, Market Access, Analytics, Finance, and Regulatory, driving alignment and accountability
- Lead cross-functional teams to translate strategy into execution, ensuring clarity, prioritization, and results
- Influence without authority in a complex matrix to deliver against brand objectives
- Provide oversight of integrated marketing campaigns, ensuring consistency, quality, and strategic alignment
- Establish and monitor KPIs and performance metrics, optimizing investments based on data-driven insights
- Lead agency strategy and performance management, ensuring strong partnerships and innovative output
- Ensure all activities adhere to MLR and compliance standards
Benefits
- medical coverage
- dental coverage
- vision coverage
- life insurance
- disability insurance
- 401(k) savings plan
- flexible spending accounts
- employee assistance program
- vacation time
- sick time
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
