Associate Director, Market Research - Neuroscience

Novartis • East Hanover, NJ

1d • Hybrid

About The Position

The Insights and Analytics team is dedicated to enabling improved decision-making at Novartis by leveraging data and advanced analytics capabilities to generate actionable insights that drive business growth. We collaborate closely with the US business, bringing insights and challenging ideas to empower smarter, data-driven decision-making. Reporting to the Director, Market Research - Neuroscience, this role is pivotal in facilitating the collection and organization of critical data, ensuring that insights into perceptions and behaviors of HCPs are effectively gathered and analyzed. By collaborating with cross-functional teams and external partners, the Associate Director, Market Research - Neuroscience supports the development of comprehensive market research strategies that inform strategic initiatives. This position plays a vital role in compiling and summarizing data on payer needs and market access challenges, providing valuable input for strategic planning. Through effective communication and coordination, the Associate Director ensures that research projects align with business objectives and that findings are effectively documented and shared, to support informed, data-driven decisions for therapeutic areas. Novartis seeks a dynamic individual to implement market research initiatives, design research and collect data that addresses the key business questions and objectives of functional NVS and Insights & Analytics teams to drive data-driven decision-making. The ideal candidate will have an extensive understanding of the pharmaceutical landscape, with expertise in applying different research methodologies to understand market perceptions and sentiment among HCPs. This role requires an individual who can establish a solid foundation of delivering actionable insights through primary research to empower strategic initiatives, marketing, and outreach efforts under their TA.

Requirements

• A bachelor’s degree in Business Administration, Life Sciences, Data Science, or a related field; an MBA or advanced degree is strongly preferred
• Minimum 6+ years of experience in the pharmaceutical or healthcare industry, with a strong focus on HCP.
• 3+ years of domain expertise in these areas are highly desired: primary market research, data science, field analytics and insights, market access and patient service analytics, or other related strategic analytics and management consulting
• Strong analytical background, strategic thinking and problem-solving skills, with the ability to translate complex data into actionable insights and aligning them with business priorities for therapeutic areas to drive impactful results
• Excellent communication skills, capable of effectively collaborating with leadership across NVS and I&A functions to translate strategic objectives into the right research metrics and present complex insights effectively to diverse audiences
• Experience working in cross-functional and matrixed teams, with demonstrated ability to collaborate across functions including marketing, provider and patient engagement
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing business needs and priorities

Nice To Haves

• Agility
• Cross-Functional Collaboration
• Customer Engagement
• Customer Experience
• Customer Insights
• Data Analytics
• Data Strategy
• Digital Marketing
• Marketing Strategy
• Market Research
• Media Campaigns
• Product Marketing
• Stakeholder Engagement
• Stakeholder Management
• Team Leadership
• Waterfall Model

Responsibilities

• Collaborate cross-functionally in the collection and organization of data for market research projects, focusing on HCP market perception and patient feedback
• Support the gathering of data on patient attitudes and perceptions of Novartis products and patient support programs related to their TA
• Provide initial analysis and summaries of market research data to support the execution team's strategic initiatives
• Compile reports on payer needs, pricing strategies, and market access barriers for review by the execution team
• Facilitate communication between the execution team and external vendors to ensure research projects align with business needs
• Coordinate meetings and workshops with internal teams and external partners to discuss research findings and strategies
• Assist in the documentation of research findings and insights to support internal functions and strategic planning
• Support the development of standardized templates for research instrument design and analysis
• Track progress on various research initiatives and provide regular updates to the execution team
• Assist in the preparation of performance reports and dashboards to support decision-making

Benefits

• health, life and disability benefits
• a 401(k) with company contribution and match
• a variety of other benefits
• a generous time off package including vacation, personal days, holidays and other leaves

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level