Associate Director, K-12

College BoardRemote - Virginia, VA
$60,000 - $100,000Remote

About The Position

The Associate Director, K-12 is responsible for driving growth and achieving sales goals for College Board programs and services within an assigned territory. This role executes against established state and regional strategies, owning a portfolio of accounts and a pipeline of opportunities that expand access to College Board programs. The position is accountable for delivering against defined sales goals, owning the pipeline from prospecting through close, and consistently advancing opportunities to drive adoption. The Associate Director independently manages sales cycles and partner relationships, while collaborating with senior leaders on more complex or large-scale opportunities. Through consultative selling, strategic account management, and disciplined follow-through, the role moves partners from interest to commitment.

Requirements

  • 3–5+ years of professional experience in education, sales, or a related field.
  • Interest in and commitment to a sales career path, including comfort with owning a pipeline, meeting goals, and driving partners toward adoption decisions.
  • Motivation to achieve and exceed sales goals, with a proactive approach to advancing opportunities and closing deals.
  • A strong achievement orientation, with a track record of setting and attaining ambitious goals (in teaching, sales, or other performance-driven environments).
  • Ability to build and sustain meaningful relationships across diverse stakeholder groups, translating educator needs into actionable solutions and influencing partners toward adoption through consultative engagement.
  • Strong organizational and prioritization skills, with the ability to manage multiple time-sensitive projects simultaneously.
  • A Bachelor’s degree.
  • Willingness to travel frequently, up to 50%, and maintain a valid driver’s license.
  • Willingness to travel and drive in inclement weather in rural areas.
  • A passion for expanding educational and career opportunities and mission-driven work.
  • Curiosity and enthusiasm for emerging technologies, with a willingness to experiment with and adopt new AI-driven solutions and comfort with learning and applying new digital tools independently and proactively.
  • Clear and concise communication skills, written and verbal.
  • A learner's mindset and a commitment to growth: welcoming diverse perspectives, giving and receiving timely, respectful feedback, and continuously improving through iterative learning and user input.
  • A drive for impact and excellence: solving complex problems, making data-informed decisions, prioritizing what matters most, and continuously improving through learning, user input, and external benchmarking.
  • A collaborative and empathetic approach: working across differences, fostering trust, and contributing to a culture of shared success.
  • Authorization to work in the United States.

Nice To Haves

  • Classroom teaching experience who are interested in transitioning into a consultative, goal-oriented sales role.
  • Experience using CRM systems such as Salesforce (preferred), including managing workflows and supporting data-informed decision-making.

Responsibilities

  • Consistently build and maintain account management plans and business review with each assigned account to strengthen current program adoption and drive growth in new areas.
  • Deeply understand state and district opportunities and challenges to deliver district account plans that provide data-driven, customized solutions to meet state and district needs, with the goal of growing business across your assigned territory.
  • Track progress towards meeting goals with the intent of achieving or exceeding individual goals that contribute to the state- and regional-level goals of expanding post-secondary opportunities for students.
  • Analyze and assess trends using College Board data sources in assigned territory, planning account activity that aligns with larger state and regional goals.
  • Drive consultative, solution-based sales cycles with district leaders, influencing long-term adoption decisions.
  • Build and maintain knowledge and expertise in College Board program and service innovations as well as broader K12 educational trends.
  • Build and maintain strong relationships with key officials independently or collaboratively with colleagues while continuously identifying new opportunities to cultivate partnerships.
  • Conduct necessary outreach to existing, new and previous state/district partners.
  • Coordinate with district leadership and internal CB teams to deliver support necessary to successfully implement selected CB programs and services.
  • Utilize Salesforce CRM to monitor progress toward goals, account management, and opportunity management to support ongoing coaching as well as individual, regional, and divisional goal attainment.
  • Share wider sales strategies, insights and innovations regionally and divisionally to accelerate CB’s growth, reach, impact and culture.

Benefits

  • Meaningful career
  • Supportive team
  • Comprehensive package designed to help you thrive
  • Fair and competitive compensation grounded in your qualifications, experience, impact, and the market.
  • Open, transparent conversations about compensation, benefits, and what it’s like to work at College Board throughout your hiring process.
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