Associate Director Innovation, Burt's Bees
About The Position
As the Associate Director, Marketing – Innovation, you will shape the strategic direction of Burt's Bees by identifying emerging market trends, leveraging new technologies (such as AI and advanced analytics), and collaborating with cross-functional teams to deliver innovative solutions that provide Clearly Superior Consumer Experiences. With a strong pulse on consumer behavior and data-driven mindset, you will identify growth opportunities and risks, implement go-to-market strategies, and translate consumer insights into actions. This role is ideal for a proactive, consumer-focused, trends-driven leader who thrives in a fast-paced environment and excels at cross-functional collaboration to deliver meaningful business results.
Requirements
- 8+ years of experience in marketing, innovation, product development, or consumer insights
- Experience leading consumer-insight-driven product development
- Strong financial acumen, including forecasting and P&L management
- Proven ability to synthesize complex data into actionable insights
- Bachelor’s degree in Business, Marketing, or related field
Nice To Haves
- Experience in CPG or highly consumer-centric industries - Beauty industry experience preferred
- Background in agile or lean product development methodologies
- Experience leading organizational or process transformation
- MBA or relevant master’s degree
- Experience operating in matrixed or dynamically deployed teams
Responsibilities
- Lead breakthrough innovation: Own and build the 3-year innovation pipeline (including where to play strategy, platform strategies, and portfolio tiering strategies) and develop opportunities to drive synergies and cost-savings initiatives within the portfolio via Design to Value
- Lead cross-functional teams to develop innovation pipeline by conceptualizing, prototyping, and launching innovative products in service of business goals.
- Drive agile, digital-first processes to increase speed of outcomes: Foster a culture of playing to win, accountability, external focus, competitive spirit, and growth mindset within the brand team and cross-functional teams.
- Establish and maintain relationships with external partners, vendors, and industry thought leaders.
- Own business analytics and reporting
- Lead the budget, resourcing decisions (including cross-functional consideration), and timelines for innovation projects, prioritizing impact to business.
- Analyze market and beauty trends and consumer insights to identify new opportunities for innovation.
- Communicate progress and results of innovation initiatives to partners at all levels.
- Execute the Strategic Growth Plan: Lead execution of the 3-year consumer-led growth plan, ensuring delivery of incremental net customer sales, profit, and margin targets across both base business and innovation initiatives.
- Collaborate Cross-Functionally & Influence Decisions: Work closely with Sales, Insights, IBP, R&D, and agency partners to drive alignment and execution excellence. Communicate with clarity and influence to advance key priorities and inspire high-quality work.
- Coach & Develop Talent: Support coaching and development of junior team members and cross-functional partners, helping build future marketing leadership capability within the organization.
Benefits
- robust health plans
- a market-leading 401(k) program with a company match
- flexible time off benefits (including half-day summer Fridays depending on location)
- inclusive fertility/adoption benefits
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Number of Employees
1,001-5,000 employees
