Associate Director, IBD Consumer Marketing

Takeda•Cambridge, MA

2d•$154,400 - $242,550•Onsite

About The Position

As the Associate Director of Consumer Marketing, you will be a champion of Takeda's culture and values while supporting the delivery of the consumer marketing strategic plan for an established IBD brand. This role will help shape and activate a highly impactful and cohesive patient engagement strategy across channels. The role focuses on crafting and executing brand messaging, and campaign development, with significant involvement in TV/CTV advertising. The ideal candidate combines strong consumer marketing expertise with a mindset of curiosity and adaptability, proactively embracing AI tools to drive both efficiency and innovation. This position will report to the Director of Consumer Marketing.

Requirements

Bachelor’s degree
7+ years of marketing or related function, including pharma marketing experience.
Experience in consumer marketing strategy and tactic planning with advanced proficiency in communicating ideas to internal partners and external agencies.
Consumer marketing experience in media, including digital marketing, with the ideal candidate having broadcast media planning experience.
Experience leading cross-functional and agency teams.
Strong strategic, analytical, and communication skills with the ability to manage and influence innovative consumer projects through a matrixed organization.
Demonstrated expertise managing multiple priorities, processes, timelines, and expectations of multiple stakeholder groups.
Proven track record of influencing, aligning, and inspiring cross-functional stakeholders at all levels, building trust and cultivating strong relationships to achieve shared goals.
Results-driven mindset with a high level of ownership, urgency, and resilience, consistently delivering on commitments while navigating obstacles and evolving business needs.
Demonstrated expertise in using data, insights, and structured analysis to inform decisions, challenge assumptions, and recommend evidence-based actions.
A courageous leader who drives change with clarity and conviction, even in the face of ambiguity, resistance, or conflicting priorities.

Nice To Haves

MBA
3 or more years of experience in Patient and/or Consumer Packaged Goods industry experience
Experience in IBD therapeutic area

Responsibilities

Support the strategic development and lead tactical execution of the consumer promotional strategy, ensuring alignment with HCP brand initiatives.
Develop consumer messaging that is highly strategic and powerful across all channels—including significant responsibility in TV/CTV ad and promotional materials development.
Manage agency relationships, their work product and associated budget.
Partner closely with the Omnichannel Marketing team to ensure pull-through of campaign and brand messages across digital channels.
Identify critical moments and barriers in the patient journey and design content and programs to overcome these barriers.
Partner with Analytics & Insights team to distill insights, validate business opportunities, and optimize consumer initiatives.
Provide leadership and guidance in the most complex situations.
Foster strong working partnerships with cross-functional team (i.e. medical, legal, regulatory, etc.) to deliver assets across the consumer ecosystem.