Associate Director HPV Vaccines

MSD • North Wales, PA

1d • $156,900 - $247,000 • Hybrid

About The Position

Our Marketing team is passionate about bringing our medicines and vaccines to our customers around the world. Through digital listening and patient analytics, we can understand our customers’ needs and strive to provide solutions to meet them. At our Company, we are leveraging insights, analytics and technology, as we invent for life on behalf of patients around the world. We are seeking those who have a passion for using strategic insights, data and analytics to drive decision making, that will allow us to tackle some of the world’s greatest health threats. Within our commercial Insights, Analytics, and Data organization we are transforming to better power decision-making across our end-to-end commercialization process, from business development to late lifecycle management. As we endeavor, we are seeking a dynamic talent for the role of Associate Director, Primary Market Research. The Associate Director of HPV Vaccines will be a main point of contact for their assigned areas of responsibility for our product's marketing / commercial team. The position will plan, prioritize, manage, and execute a scope of work for our product. Responsibilities include providing strategic input to the extended global and US teams via primary market research projects and secondary data analysis by proactively defining business questions and opportunities, identifying strategic insights, and recommending actionable business solutions. The Associate Director will also help advance the evolution of Primary Market Research by leveraging AI-enabled research, analytics, and knowledge management capabilities to accelerate insight generation, enhance decision-making, and identify innovative approaches to understanding customers, markets, and business opportunities. This person is expected to be an exceptional team player who can comfortably interact with and add value to the existing market research team as well as strategically partner with extended team members including pricing and access, sales, promotion, marketing and our Research & Development Division. The Associate Director will consistently demonstrate strong leadership skills with an ability to work independently in a rapidly changing environment with a transformational mindset, cultural awareness and resiliency to change. The successful candidate should have an understanding of emerging AI-powered market research methodologies and capabilities including but not limited to synthetic respondents and digital personas and will embrace emerging technologies and data-driven ways of working, while ensuring the responsible, compliant, and effective application of AI and advanced analytics to support business objectives.

Requirements

• BA/BS degree
• Minimum of 3 years of market research experience and a total of 10-14 years of relevant experience in related functions (including sales, marketing, marketing/sales support).
• In-depth knowledge of the US healthcare environment.
• Highly developed analytical skills, strong problem-solving, and demonstrated ability to think strategically and objectively.
• Mastery level in the full range of market research methodologies; able to coach/guide others in the application of market research methods and models.
• Business Analysis
• Business Decisions
• Business Opportunity Identification
• Competency Management
• Competitive Analysis
• Customer Analytics
• Insight Generation
• Lateral Thinking
• Life Cycle Planning
• Market Analysis
• Marketing
• Market Opportunity Identification
• Market Research Reports
• Market Share Analysis
• Primary Capital Markets
• Product Lining
• Product Sales
• Researching
• Sales Analysis
• Stakeholder Relationship Management
• Strategic Analysis
• Strategic Recommendations
• Strategic Thinking
• Supplier Management

Nice To Haves

• MBA/MS degree
• Experience working in a multi-product franchise.
• Experience in Vaccines (either in market research or related functions) is highly desirable.
• Thorough understanding of marketing principles (our Company's Marketing) and their application across different stages of the product life cycle and customer segments.
• Prior experience with innovative HCC and HCP research methods a plus.

Responsibilities

• Develop and oversee execution of an assigned portion of the Global and US market research plan within the product franchise with a strategic mindset and minimal supervision.
• Provide leadership and strategic thinking for assigned primary market research projects for our product including framing critical business questions, identification of information needs, identifying considerations from other data sources, development of research/analysis plans and management of the research process to deliver an objective understanding of key customers, competitors’ products and current/future market developments.
• Take full ownership of understanding the business challenges/information needs, consider alternatives, propose appropriate methods and approaches, apply best practices, and proactively consider and/or develop new techniques and innovations to meet objectives.
• Proficient in various market research methodologies and research techniques to design effective research studies.
• Evaluate and apply innovative market research approaches and emerging technologies, including AI-assisted synthesis, advanced analytics, digital personas, simulated respondents, and connected insights ecosystems, where appropriate to address business needs and inform strategic decisions.
• Complete analyses using available secondary data, syndicated reports and databases and integrate findings into primary market research efforts to build and tell a compelling story and deliver concise and actionable results, on an as-needed basis.
• Lead execution of market research studies, including project planning, budget management, vendor briefing, timeline oversight, compliance requirements, and delivery of actionable insights and recommendations, including innovative options.
• Clearly articulate the business rationale, hypotheses, methodology, and expected impact of research approaches to managers and franchise/client teams, ensuring alignment to business objectives.
• Evaluate, select, and manage external research partners based on methodological expertise, technical capabilities, quality standards, innovation potential, and ability to deliver against business needs.
• Assess vendor capabilities in AI-enabled research methodologies and analytics solutions, ensuring appropriate application, compliance, transparency, methodological rigor, and measurable business value.
• Proactively engage marketing/commercial teams to ensure insights are integrated into decision-making and planning; synthesize findings across multiple sources to frame strategic options and provide consultative guidance.

Benefits

• medical, dental, vision healthcare and other insurance benefits (for employee and family)
• retirement benefits, including 401(k)
• paid holidays
• vacation
• compassionate and sick days
• annual bonus
• long-term incentive

What This Job Offers

• Job Type: Full-time
• Career Level: Senior