Associate Director, Horizon Futures, Channel

Horizon Media•New York, NY

1d•Hybrid

About The Position

Horizon Media, founded in 1989, is a marketing and advertising firm headquartered in New York City with offices in Los Angeles and Toronto. Known for its innovative approach and personal client service, Horizon is consistently recognized as a Best Place to Work. The company fosters a culture of belonging, valuing diverse perspectives and empowering employees. Horizon Futures is a center of excellence integrating media insights, consumer behavior research, and cultural intelligence to provide a holistic understanding of audience trends and inform business strategies. The Channel team within Horizon Futures analyzes and forecasts evolving media consumption and channel/platform innovation, identifying emerging opportunities and risks, and developing thought leadership to guide media strategies.

Requirements

Bachelor's or higher degree in Business, Marketing, Communications, Data Solutions, Analytics or relevant field.
Minimum of 6-7 years of relevant experience in insights, strategy, data solutions and resource development within the media, marketing, or technology sectors.
Exceptional organizational, project management, and multitasking abilities.
Proficiency in Microsoft Office Suite (Excel, PowerPoint, SharePoint, Word).
Proficiency in Nielsen, Comscore.
Proficiency in usage of AI agents and models.
Proficiency in media research/reporting resources.
Proficiency in data visualization and business intelligence tools.
A strategic thinker with a passion for leveraging insights, data, and research to drive business growth and innovation.
An engaging and persuasive storyteller with the ability to translate complex data and insights into compelling narratives.
Curious, adaptable, and committed to continuous learning.
An AI-driven mindset – eager to explore and leverage emerging capabilities, while maintaining critical thinking and evaluation of the outputs, their sourcing and veracity.
Skilled at building relationships and collaborating across disciplines, including with senior executives, clients, finance and partners.
Confident and effective in verbal and written communication, able to present and sell ideas to diverse audiences both internally and externally.
Experienced in leading teams, providing constructive feedback, and fostering a culture of inclusion, growth, and high performance.
Proactive and solution-oriented, comfortable navigating ambiguity and driving change in fast-paced environments.
Committed to upholding organizational values as an agency of belonging, embracing diversity, equity, and inclusion.

Nice To Haves

Experience managing people preferred.

Responsibilities

Support agency thought leadership publications and initiatives, including developing points of view on channel consumption, emerging opportunities, and forecasting market shifts.
Propose new concepts for exploration and take the lead on assigned projects.
Build and maintain strong relationships with internal teams (Business Solutions, Product, Analytics, Investment, Client Architects) and external media partners.
Act as a strategic consultant to Business Solutions and other stakeholders to support client growth.
Advise Business Solutions teams and stakeholders on higher-order strategic questions, including Channel-led projects.
Represent the Futures perspective in client meetings and internal discussions.
Support agency partnerships and evaluation of media measurement and currency providers.
Build expertise on Horizon’s blu. platform and engage marketing sciences for advanced analyses.
Monitor the data and measurement landscape for complementary resources.
Partner with manager and Analytics on recommending measurement solutions for clients.
Collaborate with Horizon Futures’ Consumer & Culture and Multicultural teams.
Develop knowledge of and relationships with Horizon’s COEs, BST, Investment and Horizon Holdings services.
Help manage Channel-led contracts, including cultivating partner relationships and developing proposals.
Ensure monitoring of licenses, spend commitments, and timelines for Channel-led contracts.
Develop and source training on proprietary and syndicated Channel tools to empower BSTs, Investment, and other stakeholders.
Support testing of Channel resources and beta needs of other internal teams.
Support product team on blu. and other resource development initiatives.
Oversee ongoing training and professional development for team members, ensuring fluency with the blu. platform, AI, advanced analytics tools, proprietary resources, and new communication channels.
Mentor direct report(s) to support their growth and independence, and their managerial skills.
Participate in mandatory Horizon training initiatives and Horizon’s mentorship program.