Associate Director, HIV Treatment DTP Marketing

Gilead Sciences•Foster City, CA

6d•Onsite

About The Position

At Gilead, we are committed to creating a healthier world for all people. For over 30 years, Gilead has been a leading innovator in treating and preventing HIV. Despite tremendous advances in the field, HIV remains a global epidemic with an unequally heavy impact among marginalized populations. Continued innovation is vital to address unmet needs for people who are impacted by HIV to further improve individual and population health outcomes. This role is based out of Foster City CA. As a people leader, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.

Requirements

Bachelor's Degree and Ten Years’ Experience OR Masters' Degree and Eight Years’ Experience
Deep understanding of patient and consumer marketing fundamentals, including audience segmentation, consumer insights, omnichannel engagement, and measurement frameworks used to evaluate campaign effectiveness and optimize performance.
Demonstrate command of traditional and non-traditional media channels including TV, print, digital, SEO/SEM, POC, & social media.
Demonstrate a high degree of digital knowledge and expertise.
Ability to lead the development and translation of market research and other data generation into key insights/communication strategies.
Proven track record owning creative agency, media agency, and cross-functional partner relationships.
Recognized expertise in implementing pharmaceutical brand and communication planning, patient targeting and activation, with an understanding of measurement/ROI.
Has a proactive approach to business and is confident working within a fast-paced and challenging environment.
Proven project management skills: planning, prioritization, objective setting, and plan execution—as well as clear socialization and communication of plans.
Excellent communication skills with an ability to efficiently communicate both orally and in writing are required.
Must have ability to command respect through exercise of sound business judgment and clear decision-making.
Comfortable discussing topics in HIV category, including sex, sexual orientation, mental health, & substance use
Demonstrate understanding of pharmaceutical regulatory requirements and impact on development of marketing materials is required.

Nice To Haves

A minimum of 4-6 years in product marketing or advertising focused on consumers or patients.
Bachelor’s degree in marketing or related fields.
Previous experience in marketing, market research and/or communications agency experience desired.
Ideal but not required: bi-lingual, fluent in conversational and written English and Spanish
Willingness to travel up to 20%, attending conferences, market research, meetings with key stakeholders.

Responsibilities

Develop and implement key patient marketing strategies and tactics for the US HIV Direct-to-Patient efforts, with a particular focus on reaching our key priority patient populations leveraging audience insights, segmentation strategies, and personalized approaches to maximize business impact.
Partner with DTP Team to coordinate omnichannel engagement and implement patient strategies and tactics.
Define campaign objectives, KPIs, and performance metrics and work collaboratively with cross-functional teams to develop data collection and reporting frameworks.
Gather and analyze data from digital media campaigns to optimize digital media quality and performance.
Work collaboratively within DTP team as well as with cross functional partners to identify synergies, solve key business problems and apply optimizations to the overall efforts.
Lead targeted workstreams as a Subject Matter Expert (SME) for multicultural marketing.
Lead or support a broad range of foundational patient marketing workstreams including: media management; market research; patient conference and event planning and execution; brand ambassador and influencer program management; and more.
Develop and deliver informative patient-friendly education and other DTP initiatives based on customer needs.
Lead or serve as a key project team member on cross-functional projects, often with high visibility to senior management within the organization.
Partner with Gilead Digital Strategy Operations (DSO), and lead media and creative agency teams
Gain approval for marketing materials through internal review process and adheres to established SOP and ensuring marketing activities are following regulatory and legal requirements.
Identify opportunities to pilot new ideas to reach and engage people living with HIV in innovative ways that drive business results.
Create Inclusion - knowing the business value of diverse teams, modelling inclusion, and embedding the value of diversity in the way they manage their teams.
Develop Talent - understand the skills, experience, aspirations and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop, and realize their purpose.
Empower Teams - connect the team to the organization by aligning goals, purpose, organizational objectives and holding to account. They provide the support needed to remove barriers and connect their team to the broader organization.