Associate Director, HCP Marketing & Personal Promotion – Immunology

AstraZeneca•Wilmington, DE

1d•$165,353 - $248,030

About The Position

Are you ready to shape the future of care for patients living with Systemic Lupus Erythematosus (SLE)? We are seeking an Associate Director, HCP Marketing & Personal Promotion to lead the strategic execution of SAPHNELO's personal promotion efforts across the SLE business. In this high-impact role, you will serve as the primary commercial lead for field-facing marketing initiatives, translating brand strategy into customer-facing promotions, sales force engagement, and execution excellence. This is a unique opportunity to drive the development, deployment, measurement, and optimization of personal selling resources while influencing across Commercial, Medical, Market Access, Omnichannel, and Field Leadership teams in a fast-paced, matrixed environment.

Requirements

Bachelor's degree required.
Minimum of 5+ years in pharmaceutical, biotechnology, healthcare marketing, sales, or commercial roles.
Experience in Immunology, Specialty Marketing and/or Biologics preferred.
Demonstrated success leading HCP marketing, sales enablement, or field-facing commercial initiatives.
Strong cross-functional leadership, communication, and stakeholder management capabilities.
Proven ability to manage complex projects within a matrixed organization.
Strong analytical, strategic thinking, and business planning capabilities.

Nice To Haves

Experience in Immunology, Rheumatology, Specialty, or Biologics markets.
Prior experience supporting specialty sales organizations.
Background in omnichannel marketing and customer engagement strategies.
Launch or lifecycle management experience in the pharmaceutical industry.
MBA or advanced degree

Responsibilities

Lead the end-to-end execution of SAPHNELO's SLE personal promotion strategy, ensuring alignment with overall brand objectives.
Drive coordinated pull-through of core personal selling initiatives and customer-facing promotional programs.
Own the development, deployment, and performance measurement of branded and unbranded field resources.
Ensure consistent execution of brand strategy, messaging, and customer engagement priorities across all field channels.
Partner closely with Commercial Area Leadership (CAL), Field Leadership, Commercial Excellence (ComEx), and Sales Training to enhance field effectiveness and capability development.
Lead strategic planning and execution of district, regional, and national sales meetings.
Develop field engagement plans, execution roadmaps, and selling tools that support business objectives.
Identify ongoing field educational needs and support adoption of new strategies and resources.
Serve as the key connector between Marketing and stakeholders including Medical, Patient Engagement, Market Access, Omnichannel, Lifecycle Management, Commercial Excellence, and Field Leadership.
Partner with the Medical Director to ensure seamless clinical-to-commercial execution.
Collaborate with Omnichannel and Lifecycle Marketing teams on integrated asset development and consistent customer experiences.
Work with Immunology Sales, Institutional Account Management, Commercial Operations, Sales Force Operations, Insights+Anlystics and Med/Legal/Regulatory partners to ensure successful implementation of promotional initiatives.
Establish KPIs and measurement plans for personal promotion initiatives.
Track field utilization, engagement metrics, and overall business impact.
Lead quarterly business reviews and recommend optimizations based on performance insights and field feedback.
Drive ongoing enhancement of the representative and customer experience.
Manage promotional budgets and resource allocation to maximize ROI.
Oversee and manage deployment and inventory of high value promotional materials
Ensure effective stewardship of commercial resources and vendor partnerships. Ensuring delivery on time and within budget