Associate Director, HCP Branded Strategy and Marketing, Rheumatology

Takeda • Cambridge, MA

7d • $154,400 - $242,550 • Onsite

About The Position

Takeda is hiring 3 Associate Directors, HCP Branded Strategy and Marketing, Rheumatology located in Cambridge, MA. In these roles, you will be a champion of Takeda’s culture and values while leading the HCP branded strategy for an upcoming launch. This pivotal role blends strategic vision, data-driven leadership, and a deep understanding of HCPs behavior to deliver an exceptional customer experience. This position reports into the Director, HCP Marketing – Rheumatology. The ideal candidate combines strong HCP marketing and strategy development with a mindset of curiosity and adaptability, proactively embracing innovation to drive both efficiency and innovation. You will partner cross-functionally across HCP, Consumer, Field Teams, and other cross-functional teams to bring to life a seamless, insight-based marketing ecosystem that motivates HCPs and drives brand success. This candidate will report to the Director of HCP Marketing.

Requirements

• Bachelor’s degree
• At least 5-10 years of marketing in the healthcare industry with increasing responsibilities in sales or related functions Healthcare related experience
• Deep understanding of the brand/franchise, and how to effectively engage HCPs
• Extensive experience in marketing strategy and tactic design
• Experience leading cross-functional and agency teams and managing large budgets.
• Strong strategic, analytical, and communication skills with the ability to influence senior stakeholders.
• Demonstrated leadership, business acumen and ability to manage multiple priorities, processes, timelines and expectations of multiple stakeholder groups.
• Capable of leveraging data and analytics to distill insights and drive data-based decision making.
• A demonstrated ability to process complex information and summarize it concisely in a professional manner and in a time sensitive environment is required.
• Demonstrated comfort with emerging technologies, adaptability to new digital tools, and openness to adopting AI-enabled processes to enhance efficiency and effectiveness for customers.

Nice To Haves

• MBA
• Field sales experience
• Prior pharma launch experience
• Commercial experience in a rheumatology or immunology asset (e.g., Psoriatic Arthritis)

Responsibilities

• Oversee end-to-end brand management, ensuring alignment with business objectives and HCP priorities.
• Lead creation, development, and delivery of core brand materials including message development
• Serve as the HCP branded strategy lead during annual planning cycles, collaborating with cross-functional teams and aligning objectives.
• Partner with the Medical Commercial team on HCP advisory board to identify opportunities for improved HCP engagement and ensure alignment with field feedback.
• Partner with Analytics and Insights team to turn insights into actionable growth strategies and executive-level reporting.
• Foster a strong partnership with the medical team to ensure medical accuracy and compliance in promotional activities.
• Evaluate performance through campaign measurement frameworks and optimize based on ROI, marketing mix model, and other analytics.
• Manage the branded marketing budget and external agency relationships, ensuring efficiency and value.
• Provide leadership and direction within cross-functional teams, effectively guiding initiatives and peers even when not in a formal management position.

Benefits

• We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.
• For information about our benefits, please click here.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level