Associate Director, Graduate Enrollment Marketing

Texas Tech University • Lubbock, TX

11h

About The Position

Performs administrative duties in the management and coordination of a large specialized project and program. Under general supervision, performs varied and complex administrative duties requiring independent judgment and the application of established policies and procedures. May provide supervision and direction to clerical, paraprofessional or professional staff members. Build, align and execute integrated marketing strategies designed to reach prospective students and stakeholder audiences, ensuring message consistency across print, digital and experiential channels. Analyze and report performance data to assess messaging effectiveness, refinement and optimization for return on investment. Establish best practices and lead high-functioning, cross-disciplinary teams.

Requirements

• Bachelor's degree in the area of specialization or closely related field.
• Four years of related administrative and technical experience.
• Additional job related education may be substituted for the required experience on a year-for-year basis.

Responsibilities

• Management and coordination of a large specialized project and program.
• Performing varied and complex administrative duties requiring independent judgment and the application of established policies and procedures.
• Providing supervision and direction to clerical, paraprofessional or professional staff members.
• Building, aligning and executing integrated marketing strategies designed to reach prospective students and stakeholder audiences, ensuring message consistency across print, digital and experiential channels.
• Analyzing and reporting performance data to assess messaging effectiveness, refinement and optimization for return on investment.
• Establishing best practices and leading high-functioning, cross-disciplinary teams.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager