Associate Director, Family Recruitment & Engagement

Rocketship Public Schools•Nashville, TN

13d•Hybrid

About The Position

The Associate Director, Family Recruitment & Engagement leads regional strategies that support enrollment, retention, and family engagement goals. This role oversees Family Recruitment staff, manages community partnerships and enrollment systems, and works closely with school and network teams to ensure a positive family experience.

Requirements

Commitment to Rocketship’s mission and educational equity.
Bachelor’s degree required; master’s preferred.
5–7 years of experience in recruitment, enrollment, family engagement, or related fields.
3+ years of people management experience.
Strong leadership, project management, and communication skills.
Experience building community partnerships and using data to drive results.

Nice To Haves

Experience in K–12 education, charter schools, or nonprofits.
Spanish bilingual skills preferred.
Experience with enrollment systems, CRM platforms, or family engagement tools.

Responsibilities

Lead and develop Family Recruitment staff.
Set regional recruitment and engagement goals aligned with enrollment targets.
Monitor performance through data and accountability systems.
Partner with leaders to identify enrollment opportunities and challenges.
Develop recruitment strategies to meet enrollment goals.
Build partnerships with community organizations and local leaders.
Oversee recruitment events, school tours, and outreach efforts.
Collaborate with Marketing and Communications on family outreach.
Support regional family engagement initiatives.
Develop tools and best practices for schools.
Coordinate family events and leadership opportunities.
Partner with school leaders to improve family participation and retention.
Oversee family facing recruitment and enrollment data systems to ensure accuracy, consistency, and compliance.
Analyze recruitment, enrollment, retention, and engagement data to inform strategy and decision making.
Ensure lottery and enrollment data integrity in partnership with network enrollment teams.
Create and maintain dashboards, reports, and forecasts related to recruitment and family engagement performance.
Utilize data to identify enrollment risks and develop proactive solutions.