Associate Director, Experiential

Vox Media Group•New York, NY

1d•$100,000 - $115,000

About The Position

The Associate Director, Experiential will be responsible for developing concepts and budgets for custom events, tentpoles, and franchises. This role will act as a senior producer for tentpoles, custom events, editorial initiatives, marketing partnerships, and other key projects. The position involves collaborating with various internal teams and external stakeholders to develop concepts tied to significant events and cultural moments, and managing integrated programs across different networks. A key aspect of the role is overseeing all event production elements, including financial management, scheduling, venue/platform management, branding, talent booking, guest engagement, and sponsor activations. The Associate Director will also participate in developing sponsor opportunities and go-to-market strategies, manage sales material development, and lead the production and execution of experiential activations for marketing partnerships. Additionally, the role includes leading brainstorms, concept development for pitches, mentoring junior team members, and researching industry trends to ensure Vox Media remains innovative. Other responsibilities may be assigned by a manager or supervisor.

Requirements

Develop concepts and budgets for custom events, tentpoles and franchises.
Act as senior producer on tentpoles, custom events, editorial initiatives, marketing partnerships and key additional projects.
Collaborate with Experiential leadership, GMs, Vox Creative, Network development, editorial teams and sales to develop concepts tied to key events, cultural moments and/or launches.
Ideate, scope, develop and manage a range of integrated programs on behalf of the varied networks.
Manage event production elements including P&L development and budget tracking, production schedules and timelines, venue and/or platform management, on-site/virtual branding elements, food and beverage, talent booking/prep, guest engagement and sponsor activations.
Participate in the development of sponsor opportunities/packages and go to market integrations for tentpole events and franchises.
Participate directly with internal and external stakeholders on calls and in meetings to ensure event concepts and proposals are delivered, production is on track, and clients’ expectations and goals are met.
Work closely with marketing lead and design on strategy and timeline to create targeted guest list and ensure strong attendance for select events and activations.
Manage packaging, sales material development, pitching and lead the production, logistics and execution of key experiential and activations affiliated with marketing partnerships including Tribeca Film Festival, Sundance Film Festival and more as they develop.
Lead internal brainstorms and concept development for RFP’s, RFI’s and proactive event pitches for tentpoles, bespoke activations, franchises and editorial initiatives; bringing big creative thinking, writing and visual presentation skills to each proposal and pitch.
Work closely with and mentor junior team members.
Research industry standards and partnership opportunity, trends, event concepts (both virtual and in-person), and monitor competitive brands' events to ensure Vox Media remains on trend and innovative within the industry.

Nice To Haves

Experience with Tribeca Film Festival, Sundance Film Festival and more as they develop.

Responsibilities

Develop concepts and budgets for custom events, tentpoles and franchises.
Act as senior producer on tentpoles, custom events, editorial initiatives, marketing partnerships and key additional projects.
Collaborate with Experiential leadership, GMs, Vox Creative, Network development, editorial teams and sales to develop concepts tied to key events, cultural moments and/or launches.
Ideate, scope, develop and manage a range of integrated programs on behalf of the varied networks.
Manage event production elements including P&L development and budget tracking, production schedules and timelines, venue and/or platform management, on-site/virtual branding elements, food and beverage, talent booking/prep, guest engagement and sponsor activations.
Participate in the development of sponsor opportunities/packages and go to market integrations for tentpole events and franchises.
Participate directly with internal and external stakeholders on calls and in meetings to ensure event concepts and proposals are delivered, production is on track, and clients’ expectations and goals are met.
Work closely with marketing lead and design on strategy and timeline to create targeted guest list and ensure strong attendance for select events and activations.
Manage packaging, sales material development, pitching and lead the production, logistics and execution of key experiential and activations affiliated with marketing partnerships including Tribeca Film Festival, Sundance Film Festival and more as they develop.
Lead internal brainstorms and concept development for RFP’s, RFI’s and proactive event pitches for tentpoles, bespoke activations, franchises and editorial initiatives; bringing big creative thinking, writing and visual presentation skills to each proposal and pitch.
Work closely with and mentor junior team members.
Research industry standards and partnership opportunity, trends, event concepts (both virtual and in-person), and monitor competitive brands' events to ensure Vox Media remains on trend and innovative within the industry.
Other responsibilities as assigned by manager or supervisor.