Associate Director, Engagement Strategy

Avalere Health

1d • $120,000 - $150,000 • Hybrid

About The Position

The Associate Director, Engagement Strategy is responsible for developing and managing strategic client deliverables and overseeing the day-to-day engagement needs of the business. This role requires a strong balance of strategic thinking and hands-on execution, ensuring engagement strategies align with client business objectives and drive measurable impact across channels.

Requirements

• 8+ years of strategic planning or marketing experience within a healthcare or pharmaceutical advertising agency
• Relevant category and product launch experience
• Demonstrated experience using strategic frameworks and analytical tools
• Deep patient and/or DTC experience and are comfortable leading engagement strategy development
• Clear, persuasive communicator with strong storytelling skills
• Highly collaborative and enjoy working cross-functionally with diverse teams
• Analytically minded and comfortable using strategic tools and data to inform decisions
• Thrive in fast-paced agency environments and manage complexity with confidence

Responsibilities

• Support the engagement lead in the development of customer engagement strategies aligned to client business objectives and growth targets
• Develop omni-channel engagement plans, including personas, journey maps, ecosystem planning, and activation briefs
• Create content and tactical strategies across multiple omni-channels, including website, display, social, CRM, and point of care
• Clearly communicate and present ideas, points of view, and strategies to internal teams, clients, and prospective clients
• Collaborate closely with brand planning, media, account, and creative teams to ensure alignment across all touchpoints
• Leverage customer data and insights to design engagement strategies that enhance the overall customer experience
• Present engagement results to executive leadership to demonstrate the impact and effectiveness of strategies
• Use data and performance insights to optimize and refine engagement efforts and recommend new tactics
• Stay current on industry trends, best practices, and emerging technologies related to customer engagement
• Foster a culture of collaboration, innovation, and continuous improvement within the engagement strategy team

Benefits

• 401K plan with an employer match contribution up to 4% (immediately vested)
• Life insurance
• Disability coverage
• Medical, dental, and vision plans
• Flexible working arrangements, including hybrid and remote work
• Option to work from anywhere across the globe two weeks each year
• 20 vacation days
• One personal well-being day
• Recognition of 9 public holidays
• Gifted end-of-year holidays
• Early Summer Friday finish in June, July, and August
• Free counselling through our employee assistance program
• Personalized health support
• Enhanced maternity, paternity, family leave
• Fertility policies
• Continuous opportunities to professionally develop with on-demand training
• Support
• Global mobility opportunities across the business

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed