Associate Director, Engagement Strategy

CMI Media Group•Parsippany, NJ

6d•$70,000 - $140,000

About The Position

CMI Media Group is seeking a strategic and results-oriented Associate Director, Engagement Strategy to join their team. This role involves leading the development and execution of impactful media campaigns that connect with audiences across channels and contribute to improving healthcare outcomes. The Associate Director will serve as a strategic leader, client partner, and mentor to a team of planners, focusing on omnichannel engagement, strategic planning and execution, client partnerships, innovation, and team leadership.

Requirements

7+ years of media planning experience, including at least 2 years in a supervisory or people-leadership role.
Proven track record of developing and executing successful cross-channel media strategies.
Demonstrated ability to develop, coach, and empower team members while fostering a collaborative and growth-oriented environment.
Exceptional verbal and written communication skills, with the ability to build strong relationships, understand client needs, and present strategic recommendations effectively.
Extensive understanding of pharmaceutical and patient markets, with deep knowledge of online and offline media channels, including traditional media, SEM, programmatic, paid social, SEO, and emerging platforms.
A genuine interest in healthcare marketing and a desire to create meaningful work that positively impacts patients and healthcare audiences.

Responsibilities

Lead the development of cross-channel media strategies, leveraging an understanding of how different channels work together to create a seamless and engaging brand experience.
Oversee the Engagement Planning team, providing guidance and mentorship to ensure the development and execution of tactical plans that align with overarching brand goals and business objectives.
Cultivate strong relationships with key client contacts, establish yourself as a trusted strategic advisor, and ensure client needs are consistently understood and exceeded.
Stay ahead of the curve in the evolving media landscape by identifying and implementing innovative approaches, best practices, and emerging technologies to maximize campaign impact.
Lead, inspire, and mentor a team of talented planners while fostering a collaborative and growth-oriented environment that empowers individuals to reach their full potential.