Associate Director, Engagement Strategy

Fingerpaint Marketing•Cedar Knolls, NJ

About The Position

Fingerpaint is seeking an Associate Director, Engagement Strategy who possesses a blend of analytical and creative thinking. This role involves mapping customer journeys, analyzing data (specifically IQVIA data), and integrating digital strategies across various platforms. The ideal candidate will be responsible for shaping and optimizing omnichannel strategies to enhance brand engagement. A strong understanding of digital ecosystems, data-driven insights, and experience with CRM platforms and SEO tools are essential. This position requires the ability to transition between high-level strategic planning and hands-on execution, with a focus on HCP marketing, but also involving HCP and DTC projects.

Requirements

5-7 years of digital marketing experience (pharmaceutical agency experience strongly preferred).
Hands-on experience with Salesforce Marketing Cloud and/or Marketo.
Ability to manage and activate HCP lists and integrate IQVIA data into targeting and measurement.
Strong working knowledge of SEO platforms including GSC, SEMrush, Screaming Frog etc. (AI SEO tools experience preferred).
Comfortable using tools like Google Analytics to derive actionable insights.
Familiarity with customer journey mapping tools or frameworks.
Understanding of core UX and UI principles.
Practical experience across integrated marketing disciplines: CRM, content strategy, SEO/SEM, and direct marketing.
Strong presentation and collaboration skills; comfort leading client conversations.
Strong working knowledge of Microsoft PowerPoint, Excel, Miro & Ziflow.
Global pharmaceutical clients digital experience a plus.

Nice To Haves

AI SEO tools experience
Global pharmaceutical clients digital experience

Responsibilities

Lead omnichannel and CRM strategy development for assigned brands, connecting audience insights, content, and channel activation across touchpoints (HCP, patient, caregiver).
Use data sources such as IQVIA AIM, Looker dashboards, GA4, and Salesforce Marketing Cloud to draft insights, trends and shape optimization recommendations.
Define audience segments and customer journeys, identifying opportunities for personalization and progression across the funnel.
Translate analytics into actionable engagement frameworks, KPIs, and testing plans that guide execution teams.
Collaborate with media, creative, and brand strategy teams to ensure channel recommendations align with brand goals and omnichannel best practices.
Lead internal workshops or client presentations to align on engagement vision, KPIs, and content architecture.
Partner with marketing automation and data teams to design and optimize journeys within SFMC/Marketo CRM, leveraging decision splits, triggers, and personalization logic.
Collaborate with account and CRM operations to ensure seamless integration with Veeva CRM and downstream measurement systems.
Interpret CRM engagement and IQVIA AIM data to connect digital signals to brand outcomes, supporting ongoing test-and-learn cycles.
Define measurement frameworks and data visualizations in Looker to communicate performance trends clearly to clients and internal stakeholders.
Conduct and interpret Website audits including SEO / GEO audits to assess digital footprint, keyword performance, and content visibility across patient and HCP ecosystems.
Translate findings into actionable web and content recommendations—spanning structured data, schema markup, and on-page optimization.
Partner with creative, content, and development teams to ensure website experiences align with search intent, UX best practices, and channel strategy.
Mentor junior strategists, guiding journey mapping, CRM planning, and digital storytelling deliverables.
Stay current on omnichannel innovation, including AI-driven personalization, SEO for AI discovery, and emerging CRM/GEO capabilities.
Contribute to internal knowledge-sharing, POVs, and case studies that elevate Fingerpaint’s omnichannel practice.