Associate Director Engagement Strategy (Health)

VML•Kansas City, MO

1d•$75,000 - $180,000•Hybrid

About The Position

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. VML Health is a global healthcare agency that partners with healthcare clients across a broad definition of health, from high science to wellness and everything in between. At the heart of health is the story of life – all the highs and lows, ambitions, and possibilities. VML Health creates connected brands that get to the heart, bringing people closer to the lives they want to live. We are seeking a strategic healthcare engagement specialist who can bridge the gap between data-driven insights and impactful customer experiences. If you thrive in a collaborative environment, are passionate about healthcare, and can translate complex customer needs into engaging experiences that connect people to better health outcomes, we want to hear from you.

Requirements

3-7 years of experience in market research and strategic planning, with a demonstrated focus on the healthcare industry.
Proven experience in developing and executing successful engagement and omnichannel strategies.
Strong analytical skills, including the ability to analyze data, identify insights, and translate them into actionable recommendations.
Experience in managing and mentoring junior team members, providing guidance and support for professional development.
Excellent communication and presentation skills, with the ability to effectively communicate complex ideas to diverse audiences.
A deep understanding of the healthcare industry, including HCP and DTC marketing dynamics.
A collaborative and team-oriented approach, with the ability to work effectively with cross-functional teams.
A proactive and results-oriented mindset, with a passion for driving client success.

Nice To Haves

A critical and analytical thinker, innovator, and visionary who inspires creativity.
Passionate, familiar, and curious about the CX practice.
Able to develop strong client relationships and trust based on deep immersion in the client’s business.
Highly collaborative and able to work effectively across internal and external stakeholders.
An excellent communicator, both written and verbal.

Responsibilities

Develop a deep understanding of our clients’ customers’ wants, needs, and behaviors across the full customer journey.
Lead the development and orchestration of engagement and omnichannel strategy, connecting strategic goals to engagement priorities and channel-specific strategies (e.g., social, CRM, website, paid media, apps, rep-delivered, and more).
Translate insights into actionable strategies and tactics.
Collaborate effectively with other strategists, Client Engagement, Medical, and Creative disciplines on business, brand, and communications strategies.
Develop and maintain strong client relationships as a key strategic and business partner.
Manage smaller client engagements and support the senior team in the management of larger clients.
Mentor junior strategists, providing guidance and feedback for professional growth.
Provide key support and partnership in leading key strategy deliverables, guiding the strategic direction in relation to our clients’ brand development and marketing approach.
Continuously seek to improve client work, actively analyzing client challenges and opportunities.
Challenge the team to uncover innovative tools and ideas and pursue growth opportunities.
Partner with Directors in workshop planning and proposals, development of measurement strategy and analytics approaches, execution of CX planning and tactical exercises, and content generation and presentation strategies.
Participate in new business pitches, including market research.