Director, Engagement Strategy

Lyra Health

2d • $150,000 - $206,000

About The Position

Lyra Health is seeking a Director of Engagement Strategy to lead high-impact initiatives that connect more people to care through thoughtful, data-informed marketing. This role reports directly to the Senior Director, Customer Marketing and will drive strategic member communication programs across the book of business, with a focus on the largest and most complex accounts. The Director will manage a team of 7 Engagement Strategy Managers, acting as a player-coach to elevate the team's focus from execution to strategic consulting and operational excellence. The role involves transforming customer engagement by embedding Lyra’s marketing within employers’ broader operational and business goals, and partnering cross-functionally with Customer Success, Operations, Product & Brand Marketing, Analytics, and Finance to build scalable frameworks that meet customer needs, drive Net Revenue Retention (NRR), and support Lyra’s efficient scaling.

Requirements

• 10+ years of experience in B2B, B2B2C, or relationship-driven corporate marketing.
• At least 5 years of successfully managing and developing a team.
• Proven track record of developing corporate marketing strategies that drive measurable user outcomes in high-stakes environments.
• Exceptional ability to translate complex data and metrics into compelling strategic insights for both internal executives and external client benefits leaders.
• Demonstrated success in customer-facing roles with a strong track record of persuading diverse customer stakeholders to adopt marketing recommendations.
• Proven experience working cross-functionally to navigate complex initiatives, manage tight timelines, and handle client account escalations.
• A self-starter who works well independently, managing teams and objectives proactively without hand-holding.
• Deep empathy for customer needs.
• A genuine passion for mental health.

Nice To Haves

• Digital health, or fast-growing technology company experience preferred.
• Background in healthcare or employee benefits (highly preferred).
• Familiarity with JIRA, Salesforce, Tableau, Highspot, and/or Confluence is a plus.

Responsibilities

• Manage and mentor a team of 7 marketing professionals, providing clear guardrails and accountability to help them build data-driven consulting skills and lead high-level account strategy.
• Own the annual strategy, budget, and quarterly initiatives for the team, turning individual account successes into repeatable playbooks and scalable marketing frameworks to reverse book-of-business utilization declines and improve overall team performance.
• Establish the team's operational strategy and governance model, driving scale and consistency by building standardized tools, templates, and leveraging emerging technologies like AI to maximize impact and efficiency.
• Translate data and funnel metrics into clear, customer-facing stories, proactively identifying underperforming accounts and building targeted marketing turnaround plans for the team and Customer Success to implement.
• Create and maintain a library of scalable marketing playbooks categorized by industry, customer tenure, segment, and product configuration to reduce the team's operational load.
• Regularly analyze and report on what is working to gain customer buy-in for communication programs, tying results directly to business impact and customer health outcomes.
• Maintain sustainable workloads, protect the team's strategic thinking space, and manage day-to-day operational friction in alignment with the "Mind Yourself" value.

Benefits

• Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances)
• Lyra for Lyrians; coaching and therapy services
• Equity in the company through discretionary restricted stock units
• Competitive time off with pay policies including vacation, sick days, and company holidays
• Paid parental leave
• 401K with up to 3% matching
• Monthly tech allowance
• Well-being perks and activities, surprise swag, regular community celebration

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed