Associate Director, E-Commerce
About The Position
Vespyr Brands is a prominent health and wellness company, cultivating iconic brands such as Cold-EEZE®, MidNite®, Geritol®, and Vivarin®. With a dedicated team, we strive to enhance the well-being of consumers, enriching lives every day through products that stand the test of time. We honor the legacy of our iconic brands while innovating for tomorrow. Committed to promoting health, providing value, and building lasting relationships across the wellness landscape. Reporting into the President of Vespyr Brands, the Associate Director of eCommerce will be responsible for developing and managing the ecommerce portfolio. She/He will use their past experience to provide insight and knowledge of the online marketplace (Amazon, Walmart.com, and others) to leverage the brand portfolio. Utilizing brand assets current marketplace technology to profitably grow the digital channel of trade. They will also create processes and procedures required to execute the strategy, working with cross function teams to drive market share, brand awareness, and ultimately revenue.
Requirements
- In depth knowledge of online marketplace.
- Proven experience with eCommerce projects.
- Experience with B2C and digital marketing platforms
- Knowledge of e-commerce technology.
- Must be able to effectively present information and respond to questions from groups of managers, customers, and other employees of the organization.
Responsibilities
- Responsible for collaborating with cross-functional partners to manage all aspects of the eCommerce business including, business planning, content strategy and development, promotional campaigns and other online marketing, brand design, website design, customer service, web analytics and web technologies.
- Participate in the development and execution of strategic and tactical business plans with other members of the cross functional team supporting the eCommerce strategy.
- Manage the user experience of the product and website including site navigation, content development, checkout funnel and promotional campaigns.
- Oversee the effective planning, QA and execution of content across the websites and online marketing campaigns to ensure efficiency, accuracy and timeliness of all web content publishing.
- Manage all aspects of web analytics related to eCommerce and communicate relevant information to team members, outside agencies, executive leadership and cross-functional partners.
- Partner with key cross-functional teams to ensure all relevant organizational goals and implications are factored into eCommerce projects.
- Generate and implement new sales and marketing initiatives to increase eCommerce sales and profitability.
- Identify new areas of eCommerce opportunity beyond current organizational thinking.
- From time to time additional responsibilities or projects may be assigned by the president to assist division partners in the growth of digital businesses.
Benefits
- Medical and Rx Benefits choice of four medical plans through Horizon. Rx automatically provided with medical benefits
- Dental Benefits with three dental plan options through CIGNA
- Vision Plan with two plan options through VSP
- Life Insurance, Basic Life and AD&D and Supplemental Life Insurance
- Disability Insurance, Voluntary Short-Term Disability and State Disability • Long-Term Disability (LTD), State (short term) disability – where applicable
- FSA (Flexible Spending Accounts) – Both Health Care & Dependent Care Available
- HSA (Health Savings Account)
- 401(k) Plan - Through Fidelity / Employer Match / fully vested after 3 years
- Employee Assistance Program (EAP) - 100% Confidential and 100% company paid
- Critical Illness and Accidental Insurance
- Legal and Identity Theft Insurance
- Paid Time Off - Paid vacation, PTO, Holiday
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What This Job Offers
Job Type
Full-time
Career Level
Director
