Associate Director, Digital Execution

BeiGene

6d•$155,800 - $205,800

About The Position

The Associate Director of Digital Execution will support the marketing brand lead with digital and non-personal promotion (NPP) strategy execution, spanning omnichannel media, content development, congress NPP, and evolving content innovation. The role requires deep cross-functional collaboration and manages the HCP media agency relationship and budget. A strong background in digital marketing in the pharmaceutical industry is required.

Requirements

BS/BA with at least 5 years of digital marketing, including in the pharmaceutical industry
Must have led creation of brand media/digital strategy and execution plans with experience in developing and executing campaigns that adhere to FDA promotional guidelines
Experience with marketing technology platforms including Veeva, media management/reporting tools, content tagging/taxonomy systems (e.g., Claravine), and AI-enabled content or omnichannel orchestration tools
Strong understanding of digital marketing channels, tools, and best practices
Excellent analytical skills and the ability to interpret data to drive decision-making
Strong project management and organizational skills
Excellent communication and collaboration skills
Ability to work in a fast-paced environment
Bachelor’s degree in business, marketing, life sciences or a related field
PC, Microsoft Office

Nice To Haves

MBA or advanced degree preferred

Responsibilities

Develop and execute comprehensive digital and NPP strategy for BRUKINSA that aligns to overall brand strategy and hematology franchise priorities
Lead the content development and segmented execution of campaign messages and tactics through relevant digital channels, including websites, display banners, social media, NPP emails, paid search, and custom digital activations
Guide channel strategy, NPP target list prioritization, and content tailoring across the customer journey
Represent all digital materials submitted to the internal promotional review committee, ensuring final materials meet business objectives while also meeting regulatory, legal, and compliance requirements
Lead end-to-end planning, development, and execution of digital and NPP campaigns across display, social media, email, paid search, eHR/POC, and custom digital programs, and website
Monitor and analyze campaign performance with business analytics team and media partners, providing insights and recommendations for optimization
Lead annual operating plan (AOP) process for brand digital and NPP media, translating brand plans into media strategy, reviewing ROI models and analysis, and approving tactical recommendations within the allocated budget
In collaboration with Digital Strategy and Enablement, Global Technology Solutions, and Advanced Analytics teams, identify and leverage digital opportunities to enhance brand presence and drive growth
Partner with cross-functional teams to ensure coverage and dissemination of key data publications
Communicate digital and NPP plans and results to key stakeholders. Serve as digital lead in priority organization workstreams as needed
Manage the digital marketing budget for the Brukinsa brand, including contract review, invoice review and approval, budget reconciliation, and phasing management
Ensure effective allocation of resources to maximize ROI