Associate Director-Digital Content
About The Position
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered. At AT&T, we empower leaders to drive change in a fast evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections. The AD (Associate Director) digital content is a seasoned writing professional who manages a team of writers and oversees the creation of engaging, high-quality written content for the web and app platforms. This person has a deep understanding of brand voice, audience nuance, and marketing objectives. This role plays a pivotal part in shaping compelling, targeted messages and ensuring consistency and brand alignment across both desktop and mobile applications.
Requirements
- Bachelor’s degree in English, communications, advertising, or similar.
- Ten+ years of related experience with 2+ years in a leadership role.
- Portfolio showcasing writing for digital touchpoints throughout the customer journey.
- Exceptional writer who can adapt tone and voice while staying on brand.
- Experience writing for B2B and B2C audiences.
- Deep understanding of digital marketing principles and channel-specific best practices.
- Strong presenter who can convey a clear vision.
- Big-picture and critical thinker who is detail-oriented.
- Experience with project management systems, Workfront a plus.
Nice To Haves
- In-house or ad agency experience a plus.
Responsibilities
- Manage day-to-day team operations and related initiatives.
- Supervise and mentor writers, fostering a culture of excellence and continuous improvement. Provide guidance on best practices and tools.
- Drive high-quality content development and partner with the content strategist to align deliverables with key business requirements.
- Collaborate with cross-functional teams, and guide team members to ensure cohesive, impactful, and integrated messaging.
- Share content direction with designers and contribute to business case development to meet and exceed stakeholder goals.
- Advocate for process, ensuring content meets accessibility standards, brand guidelines, maintains a consistent tone of voice, and follows editorial style.
- Manage content within content management systems (CMS) and oversee the review and approval process to ensure quality and consistency.
- Research SEO strategies, implement best practices, generate content ideas, monitor performance, and stay updated with industry trends to enhance quality and relevance.
- Translate technical content into simple, consumer-friendly language.
- Manage a variety of projects for multiple stakeholders with both short and long timelines.
Benefits
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
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What This Job Offers
Job Type
Full-time
Career Level
Director
Number of Employees
5,001-10,000 employees
