Director, Performance Marketing & Digital Content
About The Position
A great experience starts with you! Join our team to help create and develop the future of live entertainment and sports in Orange County! Once you've had a chance to explore our current open positions, apply to the ones you feel best suit you, as an applicant, you can always see your application status in your profile. Mission: To enrich the lives in our community through shared experiences, welcoming spaces, and responsible actions. Vision: We will be the social and entertainment center of Orange County – a place where the cultural kaleidoscope of the region converges and connects. Our vibrant, rich collection of experiences will celebrate the diversity of our community. Values: Be Safe | Do the Right Thing | Be Generous | Include Everyone | Make it Easy | Be Bold Oversees digital performance marketing strategy and content development across paid, print, OOH channels. Is a strong voice in how owned and earned media can support lead growth as well. Responsible for driving engagement, traffic, and conversion across digital platforms.
Requirements
- 10+ years in performance marketing and digital strategy
- Expertise in performance media, analytics, and cross-channel optimization
- Expertise in digital platforms (Google, Meta, programmatic) and traditional channels
- Strong understanding of digital creative, UX, and audience behavior
- Proven experience managing agencies and digital production workflows
- Education – Bachelor’s Degree
Responsibilities
- Lead digital performance strategy across search, SEO, display, social, and programmatic channels
- Manage content strategy needs for paid media planning, digital campaigns and website optimization
- Understands and manages different audience types for business goals inclusive of special events, venue ticket sales, B2B leasing needs, and general brand awareness
- Oversee data-driven creative testing, targeting, and audience segmentation
- Analyze campaign performance and optimize in real time; develop reports summarizing spend, reach, and impact
- Supervise internal and agency resources for media planning and creative production
- Perform other duties as assigned
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What This Job Offers
Job Type
Full-time
Career Level
Manager
