Director of Digital Content

Meyer • Vallejo, CA

21d • $160,000 - $180,000

About The Position

We are looking for a strategic, analytical and highly skilled Head of Digital Content to lead and scale content creation within brand guardrails across all marketing touchpoints. This role requires a creative visionary who can inspire and manage a multi-disciplinary team—including designers, videographers, editors, and photographers—to produce high-performing, on-brand content at scale, and within budget. The ideal candidate is highly adept at translating a brand’s creative vision into long-term brand building content across digital channels, with measurable performance outcomes. They are able to ensure that every piece of content drives awareness, engagement, conversion, and retention across digital channels.

Requirements

• 5–10+ years of experience leading content teams in omnichannel consumer brands, preferably managing multiple brands in a house or portfolio structure.
• Proven ability to manage and direct multi-disciplinary creative teams to deliver scalable, high-quality content across all channels.
• Strong analytical skills; experience using performance metrics and insights to drive creative strategy and optimization.
• Expertise in giving creative direction to translate brand identity into content that performs across paid, organic, e-commerce, web, in-store, and packaging.
• Skilled in project management, budget optimization, and prioritization of competing cross-functional demands.
• Strong communication, leadership, and stakeholder management skills; able to influence multiple teams and senior leadership.
• Trend-savvy, innovative, and always looking for opportunities to elevate brand storytelling and creative execution.

Responsibilities

• Team Leadership & Lean Production Management Utilize in-house and contract resources to run 3+ content shoots per month across core brands
• Lead, mentor, and grow a multi-disciplinary content team, ensuring high-quality output, efficient workflows, and optimized resource allocation.
• Foster a collaborative, innovative culture while driving accountability and performance.
• Content Strategy & Creative Vision Develop & execute a unified content strategy that translates brand identity consistently across all customer touchpoints, including paid, earned and owned.
• Partner with brand teams to maintain & evolve brand identity, while supporting both long-term brand growth and short-term performance goals.
• Identify cultural trends, competitor activity, and emerging content formats to keep content fresh and relevant.
• Performance & Optimization Use content performance metrics and analytics (CTR, engagement, conversions, ROI) to help generate new ideas, optimize creative, and drive measurable business outcomes.
• Collaborate with cross-functional teams (Paid Media, E-commerce, Retention, Community, Retail) to ensure content supports KPIs and growth targets.
• Budget & Resource Management Optimize content production budgets and allocate resources efficiently to maximize output without compromising quality.
• Utilize AI advancements in content creation to increase output and efficiency without sacrificing quality and impact.
• Implement scalable production processes for omnichannel content delivery.
• Technology & Process Excellence Oversee adoption of content tools, CMS, DAM systems, and analytics platforms to streamline operations and improve measurement.
• Standardize content workflows and production pipelines across channels and brands.
• Cross-Functional Influence Partner with brand, product, sales and marketing leadership to ensure content strategy aligns with product launches, campaigns, and overall business objectives.
• Influence creative and strategic decisions across the organization to ensure cohesive brand experiences.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed