Leading the strategy behind and client engagements for advanced analytics including Media Mix Modeling, Message Mix Modeling, Multi-Touch Attribution, Forecasting, and support testing, experimentation, and optimization. Your remit will be end-to-end, from selling in new work thru delivery of the results. Developing the framework and approach for marketing science and develop bespoke offerings. Employing best in class tooling to develop proprietary Martech in partnership with the Technology and Media practices. Identify new and innovative data sets that can be used to improve existing modeling work, or deliver net new models. Clearly articulate statistical results to clients, ultimately leading to continued client engagement and implementation.
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Job Type
Full-time
Career Level
Manager