Associate Director, CRM & Martech

Spotify•New York, NY

1d•Remote

About The Position

The Advertising Business Growth Marketing team at Spotify is dedicated to fostering sustainable revenue growth by effectively connecting advertisers with their target audiences. This involves developing and scaling global marketing strategies that encompass advertiser acquisition, engagement, and retention throughout their lifecycle. Within this framework, the CRM & Martech function is crucial for enabling personalized, data-driven marketing through the implementation of advanced technology, automation, and continuous experimentation.

Requirements

10+ years of experience in CRM, lifecycle marketing, or marketing technology, ideally within a B2B or ads environment
5+ years of experience leading and developing teams, with a focus on building strong, collaborative cultures
Experienced in designing and scaling lifecycle marketing programs that drive measurable business outcomes
Hands on experience working within CRM and CDP ecosystems (e.g., Salesforce, mParticle) and how to leverage them effectively
Know how to partner cross-functionally with Product, Engineering, Data, and Sales to deliver integrated solutions
Comfortable working with data and analytics, and can translate insights into clear recommendations and actions
Experience with experimentation frameworks and using testing to inform strategy and optimization
Experience implementing emerging technologies, including AI, and how they can be applied to improve marketing effectiveness

Responsibilities

Lead the strategy and execution of CRM and marketing technology to drive advertiser acquisition, engagement, retention, and revenue growth
Design and scale lifecycle marketing programs that improve through experimentation, automation, and continuous learning
Build and optimize audience segmentation, lead management, and campaign orchestration across channels
Own the CRM and Martech roadmap, ensuring tools and systems are integrated, scalable, and aligned with business goals
Partner with Product, Engineering, Data, and Sales to translate business needs into effective, data-driven marketing solutions
Drive adoption of AI and automation to improve personalization, efficiency, and speed of insight across marketing programs
Oversee measurement frameworks, attribution models, and reporting to enable clear, actionable decision-making
Lead and develop a high-performing team, creating clarity around priorities, ownership, and ways of working