Director of Marketing Operations & MarTech

Lantern•Chicago, NY

4d•Hybrid

About The Position

Lantern is transforming how members access specialty care — and as we scale, the systems, data, and technology that power our marketing engine must scale with us. As Director of Marketing Operations & MarTech, you will own the infrastructure, processes, and tools that enable Lantern's marketing and growth teams to operate with speed, precision, and accountability. This is a foundational role that sits at the intersection of technology, data, and strategy — one that directly enables both our internal marketing team and our client-facing growth functions to reach the right members with the right message at the right time. Leading a team of marketing operations and technology professionals, you will be responsible for building and managing Lantern's MarTech stack, driving operational excellence across campaign execution, and establishing the analytics frameworks that connect marketing activity to member activation and business outcomes. You will serve as a key cross-functional partner to Marketing, Member Growth, Product, Engineering, Analytics, and Client Success — ensuring that every team has the tools, data, and processes they need to perform at their best. This is an opportunity to build something meaningful at a mission-driven company that is redefining access to specialty care for millions of Americans.

Requirements

8+ years of experience in marketing operations, marketing technology, or a related function, with at least 3 years in a team leadership role
Proven experience managing and developing a team of direct reports across marketing ops, marketing automation, or MarTech disciplines
Deep hands-on expertise with enterprise MarTech platforms — including marketing automation & CRM (e.g. Salesforce Marketing Cloud ), as well as experience working with CDP platforms (eg. Data360 , Segment, Highspot)
Demonstrated experience owning and optimizing performance marketing operations across multiple channels, including email, SMS, paid digital, direct mail, and digital
Experience with member or customer data management, including segmentation, audience building, and CDP or data warehouse platforms
Exceptional cross-functional collaboration skills, with the ability to translate technical concepts for non-technical stakeholders and align diverse teams around shared goals

Nice To Haves

Experience supporting both B2B (employer/health plan) and B2C (member-facing) marketing programs within the same organization
Familiarity with healthcare navigation, specialty benefits, or Centers of Excellence program ecosystems
Ability to architect and manage complex data integrations between MarTech, CRM, and product or engineering platforms
Strong instincts for process design — able to identify inefficiencies, build scalable systems, and document workflows that a growing team can execute consistently
A builder's mindset: comfortable operating in an environment where infrastructure is still maturing and the opportunity to create lasting impact is significant
Executive presence and storytelling ability — capable of translating operational data and MarTech investments into clear business narratives for senior leadership and client stakeholders
Passion for Lantern's mission to make excellent specialty care accessible and affordable for every member

Responsibilities

Own and evolve Lantern's MarTech stack — including marketing automation, CRM, CDP, analytics, and campaign management platforms — ensuring tools are integrated, well-governed, and fully leveraged
Lead, mentor, and grow a team of 4+ marketing operations and technology professionals, setting clear priorities, fostering development, and building a high-performance culture
Establish and oversee end-to-end campaign operations processes, from campaign build and QA to deployment, tracking, and reporting, across both internal marketing and client-facing member activation programs
Define and maintain data standards, segmentation frameworks, and audience management practices that enable personalized, compliant, and scalable member communications
Partner closely across the Member Growth and Client Success teams to support employer and health plan client launches, providing the operational backbone for member engagement programs
Drive marketing data governance and compliance, ensuring all programs adhere to relevant regulations (HIPAA, CAN-SPAM, TCPA) and internal data policies
Evaluate, procure, and manage relationships with MarTech vendors and agency partners, optimizing for performance, cost, and strategic fit
Identify and eliminate operational bottlenecks across the marketing organization, building scalable workflows, playbooks, and documentation that improve team efficiency
Collaborate with Product and Engineering teams on data integrations, member data flows, and platform connectivity that support marketing use cases